While they appear to be totally opposite marketing methods, SEO and AdWords may be used effectively together.
SEO results might require a while to appear. AdWords, on the other hand, can provide you quick success. Instead of focusing just on one, developing several tactics and employing both will bring you closer to your objectives.
Since both have their pros and cons, you can combine the strengths of both with the right strategies. So it would be wiser to shape the strengths of SEO and AdWords according to your marketing goal.
How SEO and AdWords support each other
One of the pain points of SEO is that it takes a long time to produce the expected results. Moreover, at the end of this long time, there is a possibility that it will not be on the first page of Google.
Moreover, your SEO performance is constantly changing depending on many factors. Therefore, it would be quite wrong to create a strategy focused solely on SEO.
Therefore, we can determine the pain in SEO as limited reach and visibility of SEO alone.
So what is the solution?
You can strengthen these weak points of SEO with AdWords. First of all, you can reach wider audiences thanks to AdWords.
For example, it is a good strategy to try to be visible with ads that are customized depending on the demographic and location of the target audience in your industry. Thus, instead of just trying to be organically visible, you create a clearer marketing strategy that focuses directly on the target audience.
This strategy can be a boosting force where SEO is weak in terms of providing visibility.
With heybooster, you can see the visibility your ads gain completely automatically. Moreover, you can be instantly notified when there is any anomaly in your ads' metrics such as visibility, traffic and click.
Using SEO Data to Optimize AdWords Campaigns
One of the points where AdWords is insufficient is the lack of data in keywords. Of course, you can have information about keywords performance in Adwords but it is not enough. So, you need an SEO analyzer to boost your keywords performance in Adwords.
The pain here is that you are not sure in which words you will promote your products and brand on advertising platforms.
So, what is the solution?
Identify top performing keywords and their landing pages by doing a detailed analysis of keywords in SEO. In this way, you can identify the points that users are currently interested in, without spending any money.
Plus, you don't have to worry about user engagement because the keywords are already engaging. Then promote new landing pages and content built around these keywords in AdWords.
Thus, you create an advertising strategy that is likely to engage users.
So, how can you identify keywords that perform well in SEO?
With heybooster of course! By using heybooster, you can get your SEO keywords performance report fully automatically in just seconds.
For example, you can detect these words thanks to heybooster's Top organic keywords' position report insight.
As you can see in the image, the top performing keywords are ranked according to their performance in various metrics.
Thanks to this report and other reports that provide critical information about your keyword performance, you can boost your AdWords performance!
Using Adwords Data to Optimize SEO
It can be a good strategy to use name copies and meta descriptions that have performed well in your advertising campaigns in your SEO practices.
Because these are some of the important elements in on-page optimizations we apply to optimize your SEO performance. If these elements are not strong enough to attract users, they probably won't be interested in your product or landing page.
To avoid this situation, you can also use ad copy and meta titles that have performed well in AdWord for SEO.
Thus, you can continue the process without worrying about whether it will attract the attention of users.
As you can see in the image, heybooster brings together all the metrics of your advertising campaigns and makes sense for you.
Thus, instead of spending hours in front of the screen, you can access all the information you want with a click.
Benefits of using SEO and Adwords together
- Data synergy
One of the most critical points in both SEO and AdWords is to understand the browsing behavior of your target audience. When using SEO and AdWords together, you can better understand your target audience and make their strategies more targeted.
- Increased visibility
Being visible both organically and as a paid advertisement will enable you to establish your authority on the SERP. This allows you to both create brand awareness and help you generate potential customers. Thus, as you appear on the SERP, your traffic and indirectly organic growth will increase.
- Increased conversion rate
Trust is one of the most important factors for users to visit a website and take certain actions.
Users may not trust a brand if they see it for the first time through a paid campaign and click. In this instance, your SEM strategy may not yield the desired results.
But, if visitors have already encountered your brand organically on the SERP, this will also benefit your SEM results.
In other words, being organically visible will also affect your performance in paid campaigns.
- Competitive Advantage
Trying to reach users from both SEO and AdWords will make you stand out from the competition. If you try to fill in the gaps of your competitors by using both strategies, these users will probably be interested.
In other words, in order to stand out from the competition, you should practice effectively in both SEO and AdWords.
Key metrics for SEO and Adwords
Keywords ranking increased or decreased
Monitoring keyword rankings is critical since the use of keywords while producing content is one of the essential components of SEO. While assessing the effectiveness of your content optimization, you should take the positioning of the keywords into account. This allows you to see which keywords deliver the most organic traffic to your website.
By using heybooster, you can find keywords improving or decreasing in ranking. Let's do keyword tracking step by step now!
Of course, when it comes to SEO, one of the first measures you should monitor is organic traffic. This is the amount of people that found your website via organic search results. Organic traffic is an important SEO indicator since it reveals how visible your website is in search results.
By using heybooster, you can find out about the drops in your organic traffic. Let's track organic traffic step by step now!
Another metric we may use to evaluate SEO effectiveness is CTR, which is determined by dividing a link's click rate by its impression rate. This metric can be applied to improve the titles of your web pages to some extent.
If you have a high impression rate but a low click-through rate, it indicates that your website's title or meta description is not captivating enough to interest visitors. Your click-through rate will suffer as a result.
But of course, these metrics alone will not be enough. You will also need other metrics to analyze your SEO performance. Let's take a look at all the metrics needed for SEO analysis now!
Using heybooster, you can see insights on your SEO performance generated using many metrics. Thus, you can make sense of the data more easily.
Return on ad spend
The ROAS, which shows how much money you generate for every dollar you spend, allows you to do a number of performance analyses. In other words, the bigger your ROAS, the better your business marketing performance will be.
A high ROAS rate simply shows that your advertising techniques are working and producing the necessary cash for you. If you increase your investment in keywords with a high impression share and a high ROAS, you will have a profitable advertising time.
When you use pay-per-click (PPC) advertising, you get charged every time someone clicks on your link. This number is given as Cost Per Click (CPC). CPC rates reflect how much the PPC ad cost and how often customers clicked on it.
It is critical to use this figure because if the cost is too high, it indicates that you are not doing the necessary optimizations and are not using an efficient search query technique.
Using heybooster, you can track keywords with high CPC. So you don't waste your budget. Now, step by step, track keywords with high CPC!
In conclusion, SEO and AdWords, which may seem like opposite marketing methods, can actually work together to achieve marketing goals effectively.
While SEO may take a while to produce results and has limited reach and visibility, AdWords can provide quick success and reach wider audiences.
By combining the strengths of both, you can create a clearer marketing strategy that directly focuses on the target audience. Data synergy, increased visibility, increased conversion rates, and a competitive advantage are some of the benefits of using both methods.
With heybooster, you can identify top-performing keywords and landing pages, boost AdWords and SEO performance, and access all the metrics you need with just one click.
Therefore, you should shape the strengths of SEO and AdWords according to your marketing goals, and use them together to maximize your potential for success.