7 Important SEO KPIs to Track and Must Include in Your SEO Report

4 min read
İsmail Atasoy
Mar 24, 2023

SEO is a long-term journey. You need to know how far you have come and where you have been successful or unsuccessful. It is also critical to see where you stand at different points.

The thing that will allow you to do these analyses is an SEO KPI report. There are many metrics you need to track to analyze your SEO performance. However, it can be challenging to see all the metrics you need to track on a single page, as not seeing all the details can cause you to overlook important information.

But don't worry, heybooster is here to help! With heybooster, you can see your SEO KPI report on a single page and avoid the hassle of creating extra reports. Plus, you can be alerted instantly when there is any change in the data.

In this article, we will discuss the essential metrics that must be in your SEO KPI report. Then we will explain how to get your SEO KPI report. Let's get started!

Organic traffic

The number of visitors that come to your site after finding it on the SERPs is measured using a statistic called organic traffic (SERP). From many aspects, it is quite important since organic traffic, as opposed to traffic from advertisements, demonstrates your authority on the SERP.

You can determine the causes of these variations by keeping an eye on the fluctuations in organic traffic. As a result, measuring organic traffic is unquestionably essential for SEO.

You may instantly detect changes in your organic traffic by using Heybooster. Also, you may get direct notifications when there is any anomaly in the data by using the "Set a Notification" option.

You can make sure that the Google algorithm will evaluate your content to be of high quality and relevant for user intent by boosting your organic traffic. As a result, the algorithm is going to give your website a higher SERP ranking. This improves your website's reliability and performance in visitors' views.

Conversion rate

Conversion rate is measured by the completion of a specific action by visitors to your website. The most common actions are completing a newsletter sign-up or downloading an e-book, for example.

To calculate conversion rates, simply divide the number of conversions by the number of total interactions. For example, if you had 200 conversions from 3000 interactions, your conversion rate would be 5%, since 200 ÷ 3000 = 6%.

‍ When you track your conversion rate, you can gain insights into how users are interacting with your website. For instance, if you have high traffic to a page but a low conversion rate, you may need to change the headlines, add clearer call-to-action statements, or create more engaging content and visuals that will attract users. By tracking your conversion rate, you can optimize your website to better meet the needs and interests of your audience."

Keywords Ranking changes

There are few things that you must constantly be in charge of during your SEO journey. Changes in the position of the keywords you intend to rank for are one of them. Monitoring the effectiveness of the visibility strategies you have developed for these keywords is crucial.

You may identify any gaps and make the required adjustments in this direction.

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For instance, you may develop optimization projects for the content that contains these keywords by identifying the keywords that have decreased in their ranking. As a result, you may devise fresh plans to help them regain their former positions.

On the other hand, it's crucial to identify both those that rise and those that decline. You can discover which strategies are improving this position by doing so.

For instance, you could have improved user engagement and decreased bounce rate with a few minor tweaks to the landing page. As a result of its high user involvement, Google may spotlight your website.

Bounce Rate

Bounce rate is a key performance indicator that can have a significant impact on your website's search engine rankings. This metric represents the percentage of sessions in which users viewed only one page and sent only one request to Analytics. In other words, they left your site after visiting just one page.

For these single-page sessions, the session duration is recorded as 0 seconds because no further hits were made to allow Analytics to calculate the session length.

The reason why bounce rate matters so much is because search engine algorithms prioritize providing the best possible user experience. By analyzing this metric, we can determine whether users are satisfied with the search terms they entered on your site and whether your landing pages are performing well in search results.

When a user searches for a keyword, they expect to find the most relevant and high-quality results that match their search intent. If they return to the search results page without interacting with your site, it indicates that your landing page was either not relevant, difficult to navigate, or lacking trust. This leads to a high bounce rate, which in turn can negatively impact your search engine rankings.

On the other hand, keeping your bounce rate low for relevant keywords can help boost your rankings in search results. This means ensuring that your landing pages are optimized for user experience, providing relevant content, and making it easy for users to find what they are looking for. By doing so, you can increase user engagement and satisfaction, which ultimately leads to better search engine rankings and a more successful website.

Click through rate

Another indicator we may examine to monitor SEO success is click through rate, which is calculated by dividing a link's click rate by its impression rate. You may determine how well your web pages' titles are optimized using this statistic. If you have a lot of impressions but a poor click rate compared to this, it suggests that your website title or meta description is not attractive enough for potential visitors. The result is that your click-through rate will suffer.

To increase CTR, you need to use headlines and meta descriptions that catch users' attention at first glance. This way, you show them that you have a web page that answers their search intent.

Page view

Having visibility on the search engine results page (SERP) is crucial for various reasons. Building your authority on the SERP can help increase brand awareness and establish your website as a reliable source for users. Additionally, understanding your impression number can provide valuable insights into other metrics.

For instance, if a page has a high number of impressions but low clicks, it may be necessary to make changes to the page's main title or ensure that it aligns with users' search intent. Therefore, page views are a critical metric that can help you optimize your website for better performance.

Thankfully, heybooster provides easy access to page view details, allowing you to focus on websites that are gaining more impressions and establish your authority on specific keywords. This can help you achieve your desired traffic and click rates.

Moreover, page views are an excellent metric for evaluating the potential of a product or web page. Products or pages with high page view rates indicate a high level of potential and can help guide decision-making for website optimization and content creation.

Page Speed

Your conversion rates and SEO rankings might suffer dramatically if your most popular pages have slow page speeds. In fact, did you know that if your website takes more than three seconds to load completely, almost half of your users will quit immediately?

This emphasizes how important page speed is to overall conversion rates. If users don't stay long enough to browse your website, you'll likely have low conversion rates.

Thus, it's vital to improve your website's page speed to increase both your conversion rates and search engine rankings.

With Heybooster, you can perform a page load time analysis and easily detect slow pages on your website. This can provide a starting point for creating new strategies to improve your website's performance.

How to create SEO KPI report

As the metrics you need to track multiply, it will be very difficult to manually track all of them one by one. That's why heybooster collects all the metrics that should be in your SEO report on a single screen.

Thus, instead of getting lost in complex systems, you can easily take everything under control.

Let's see how you can create your SEO KPI report with heybooster!

  1. You can take the first step by signing up to heybooster.
  2. In the second step, click on the Integrations title on the left and connect heybooster and data sources.
  1. In the third step, click Insight Categories and run the Organic Performance (SEO) package.

And that's it! Now, thanks to heybooster, you can see all the important metrics on a single page. Moreover, thanks to the Set a Notification option, you can be instantly informed of any changes in the data.

Final thoughts

Of course, the metrics you can add to your SEO KPI report are not limited to these. Depending on your business goals, you can add or remove any metrics you want.

The important point is that you can see these metrics completely automatically on a single screen. This way, you can make sense of everything as quickly as possible instead of getting lost in complex systems.

The tool that can help you with this is heybooster! heybooster automatically prepares your SEO KPI report in just a few seconds.

Moreover, it notifies you instantly when there is any change in the data.

Now, sign up for heybooster and create your SEO KPI report!


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