Regardless of the quality of your website and the effort you put into it, there is one thing that does not change for internet users. They always want to find what they are looking for on the first SERP page.
According to a study conducted in 2023, only 0.63% of users go to the second SERP page. This is an indication of why being on the first page is so critical.
To enhance your website's ranking, it is crucial to emphasize the significance of your keywords ranking. By conducting a keyword ranking analysis and examining how your website ranks for the keywords used, you can enhance your ranking potential. Based on the analysis report, you can adjust and optimize the keywords used on your website. To perform this analysis, an SEO keyword ranking report is required.
The basics of keyword ranking
When users search for something on a search engine, they use specific words or phrases, known as keywords. If your website appears on the first page of search results, it means that you have established your authority on these keywords.
For example, let's say you sell laptops and want to reach people looking for the best laptops that can be bought in 2023. Since users will make their searches for purchase purposes directly, they will search for "best laptops for 2023" on the search engine.
If you can establish your authority on this long-tail keyword, you will appear on the first page of SERP. For instance, assume that the third site in the image is yours. In this case, your ranking for this long-tail keyword is three.
Keyword ranking's impact on SEO
Tracking keyword rankings is one of the important points required to optimize SEO performance because it is directly related to SEO. Let's see what these points are!
👀 Brand Awareness, Credibility, and Authority
- The Google algorithm rewards the right strategy, so Google accepts the authority of your website. Establishing authority on SERP will benefit you in many ways.
- First of all, you should remember that users prefer to go to websites that have organically ranked on SERP instead of ads. If you can get a good ranking in multiple keywords, this is an opportunity to introduce yourself to thousands of users. You can create brand awareness by constantly appearing on SERP. This is also related to another important point, credibility.
- Almost everyone now knows that Google does not show pages that do not answer users' search intents on the first page of SERP. So, if you are on the first page, users will see you as a reliable and high credibility website.
- These three interrelated factors are entirely related to your keyword ranking. Establishing authority on SERP, creating brand awareness, and gaining credibility are all dependent on the performance you show in keywords.
📈 Identify Areas for Improvement
- Monitoring keyword rankings might show where a website's SEO strategy can develop and strengthen. You can change your keyword targeting and improve your content as necessary by examining which keywords are successful and which ones are not. This may result in higher ranks and more visibility on search engine result pages.
🔎 Identify Keyword Trends
- Tracking keyword rankings can also help you understand keyword trends. You can find new opportunities for keyword targeting and modify your SEO approach by tracking changes in keyword ranks and search volumes. By doing this, you can take advantage of new trends in your sector and stay one step ahead of the curve.
📝 Improve Content Strategy
- Keyword rankings will also guide you in creating new content strategies. For example, if you have achieved a good ranking for a particular keyword, you can increase your visibility by producing other content targeting that keyword. This way, you will get more traffic and user engagement.
How to track keyword rankings
As the number of your contents increases, manually tracking keyword rankings becomes increasingly difficult. It is difficult to analyze which rankings have increased and which have decreased among hundreds of keywords. That's why you need a tool that will completely automatically track keyword rankings.
Fortunately, the tool you are looking for is not far away, heybooster is ready to help!
With heybooster, you can easily get your SEO keyword rankings report. Moreover, you can receive instant notifications when there is any change in keyword ranking
Let's take a look at how you can get your SEO keyword ranking report with heybooster right away!
- The first thing you need to do to join the magical world of heybooster is to sign up.
- In the second step, click on the Integrations heading on the left and connect the data sources with heybooster.
- In the third step, click on Insight Categories and run the Organic Performance (SEO) package. Then, click on Keywords Improved in Ranking and Keywords Declined in Ranking insights.
- That's it! Your SEO keyword rankings report is now ready. Plus, by clicking on the Set a Notification option, you can receive daily, weekly, and monthly notifications about changes.
How to make sense of the changes in keyword rankings
- To start the analysis process, select a keyword to use on your website. Then, determine your website's current location and work to improve the ranking for that keyword. This provides a general idea of where you stand, but it's important to optimize the content on your website and monitor progress regularly.
- A keyword ranking tool, such as heybooster, can notify you of any changes by sending regular alerts. This allows you to be instantly informed about the situation and identify areas where you need improvement.
- For example, keyword rankings may also be affected by changes to the website's structure or content. If a website modifies its URL structure, search engines may have trouble crawling and indexing the site, which may result in a drop in results. Likewise, a website's content may not perform high in search results for certain keywords if it is not optimized for those keywords.
- Technical SEO issues related to SEO health can also negatively affect your keyword rankings. You need to detect such factors and create necessary strategies.
- After optimizing your website for your chosen keyword, you can track other relevant and related keywords and continue the search engine results page ranking improvement process.
Final thoughts
In summary, the keyword selection process involves performing a search query with the chosen keyword and determining your website's location in the results. By optimizing content and using keyword tracking and ranking analysis tools, you can improve your website's performance and achieve higher rankings in search engine results pages.
