If you're running a website, chances are you've heard of search engine optimization (SEO). It's the process of optimizing your site to rank higher in search engine results pages (SERPs), which can lead to more traffic, higher visibility, and increased revenue. But how do you know if your SEO efforts are paying off? That's where SEO tracking comes in.
In this article, we will cover:
- The basics of SEO tracking
- The necessary steps to create an SEO tracking strategy
- The important metrics you need to use
- How to analyze these metrics
So, if you are ready, let's get started!
What is SEO tracking?
SEO tracking is the way of assessing and evaluating a website's search engine optimization (SEO) performance over time. It includes monitoring a website's visibility, position, traffic, and other key performance indicators (KPIs) on search engine results pages (SERPs) for particular terms or phrases.
To make sure that the website's SEO strategy is successful and to detect any weaknesses, SEO tracking is crucial. You may optimize your methods and approaches for improving the webpage visibility and ranking by continuously analyzing the performance of the website in search results.
Best practices for SEO tracking
If you proceed in a planned and controlled manner, your SEO journey will be quite enjoyable. We have tried to simplify everything as much as possible so that you can step by step. You can review the basic summary of what to do for SEO tracking in the table below.
To have a successful SEO tracking, there are five essential steps you need to follow.
Define your SEO goals clearly
Select the appropriate metrics that align with your goals
Find the most suitable tool for your needs
Analyze your data to make informed decisions
Continuously monitor and improve your SEO performance