SEO

Instead of constantly developing a new SEO strategy by measuring ROI of your SEO, you can achieve more by improving what you already have.

It is important to know how far you stand out in the eCommerce space, where there is a constantly competitive atmosphere, and what are the parts that contribute to that visibility. While there are many different factors for you to know your competitive position and act accordingly, one of them is your non-branded keywords performance.

The most critical part of your marketing strategy is to be visible and appear above your competitors when your customers are searching for products like yours. Even if you have tens of different competitors, you should be the one most attractive to catch your customers’ attention.

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The result of every action and strategy that you track in digital marketing will be reflected in the metrics, and any changes you might make from these metrics can be understood much easier. In a previous post, we emphasized the most important KPIs of SEO teams.

It's not enough to make technical changes and develop content to be SEO-ready. Keep up-to-date with the changes made, ensure compliance with the algorithm, determine how your metrics are affected by the changes, and establish a KPI in line with your growth goals.

A good strategy is to avoid duplicate page titles (meta titles), since the more duplicate content and duplicate page titles (meta titles) on your site, the lower these pages will be ranked in the search engine's ranking. For example, let your product category page where you rank Gifts For Father's Day.