Tracking the return on SEO investment and evaluating your strategy is not one time task and yes it takes time to see the effect on the revenue directly. However, how can you be sure it is getting better every day?
Although Google evaluates over 200 ranking factors in its algorithm, it is not realistic to track all of them as a business owner, consultant or marketing manager. Let's start with a few SEO performance tracking tips (organic performance) that will provide insight regularly and alert you to changes when they occur.
Changes of organic impression
Quick view of the changes in the performance of how often you will be seen on the search result. If you are higher or lower than the expected range that is calculated automatically, get an alert to your email.
Keywords improved in ranking
In which keywords has your website improved ranking in the last 7 days? With this insight, it's easy to see just how much of a difference there is between the old and new positions. When you see the uptrend on the above insight, just check out which of your keywords improved in ranking.
SEO KPI tracking
It summarizes the return of your SEO investments by comparing this month's important metric to the previous month and the previous year.
First page keywords
The first page of Google captures at least 71% of web traffic, that's why being on the first page in google search results is crucial to attracting your customers. Let's find out which keywords your website show up on the first page of Google.
Organic visibility of non-branded keywords
SEO proves its value by winning these keywords that do not reference your brand keywords but indicate someone who is interested in a given product. heybooster shows you the visibility in a timeline but also the new keywords you won.
Start to track your SEO performance in one place, daily basis and for free!
Now you have the most selected insights, and you are one step closer to having properly tracking your SEO progress. If you would like to see the results for you account, just connect your Google analytics & search console, insights will be ready in minutes.