How to Build a Weekly SEO Performance Report?

SEO
7 min read
İsmail Atasoy
Mar 18, 2023

Do you know how your SEO performance was last week? Or do you have an SEO report showing weekly changes that you can use to create new strategies?

These two questions are fundamental questions to ask when creating your SEO strategy. On the other hand, another important point is, if you are doing weekly SEO performance tracking, with what methods you do it. Are you tracking with a tool that presents you with complex and hard-to-analyze data, or using old-school and primitive methods like Excel?

In this article, we will explain how you can easily get your weekly SEO report and all the details you need to know about the report. Let's start then!

Get your weekly SEO report

Among tens of tools, a tool that stands out with its easy-to-use style is sure to be what you are looking for. Because no one wants to get lost in the ocean of data. So all you need to get your weekly SEO report is heybooster! heybooster automatically tracks all the metrics of your SEO performance. Moreover, when there is any change in the data, it notifies you instantly thanks to the anomaly alerts option. So you never lose control.

So how do you get your weekly report in just a few minutes with heybooster?

  1. In the first step, sign-up for heybooster
  2. In the second step, click on the Integrations title on the left and connect the heybooster and data sources.
  1. In the third step, click on the Insight Categories title and run the Weekly SEO Performance package.
  1. That's it! Now, thanks to heybooster, you can access all the necessary data on your weekly SEO performance. Moreover, you can be informed of instant changes thanks to the Set a Notification option.

What should a weekly SEO report contain?

Which metrics you should include in your SEO report depends on your business goals. First of all, you need to define a goal before creating new strategies. Then you need to choose metrics that will help you track the performance of the strategies you will create to reach this goal.

So the metrics you need to add to your weekly SEO report should be those that will help you reach your business goal. Thus, you can analyze how successful your SEO practices are.

However, there are still some metrics that are included in almost every weekly SEO report.

These metrics are related to organic traffic, impression, keywords ranking and SEO health. These metrics help you understand how users interact with your website.

Another important point here is the analysis of these metrics. Yes, many tools can offer you the metrics you want. So how meaningful are these metrics to you? If you feel lost in the ocean of data, heybooster is ready to help. Now let's make sense of these metrics together!

Best metrics to track

As we mentioned above, the best metrics are the relevant ones that will help you accomplish your business goal. However, our advice would be to think of SEO as a big circle of pieces and approach all of these pieces with the same care. Otherwise, minor glitches in the circle can affect your overall SEO performance.

So let's take a look at some of the most important metrics to add in a weekly SEO report!

Reporting on technical SEO

Although it may sound a bit complicated when it comes to technical SEO, what we are talking about is the technical health of your website. Site speed, broken links, 404 errors and many similar issues are included in technical SEO reporting.

The technical health of your website allows Google bots to crawl and index your website in the best way possible. So the healthier your website, the more search engines love you 😊

Thanks to heybooster, you can easily access metrics about Technical SEO on a weekly basis.

For example, page speed, which is directly linked to bounce rate, is a metric that you should definitely track on a regular basis.

Page Speed

If your website has a high bounce rate, one of the reasons is that your website is slow. So if your business goal is to reduce bounce rate, improvements to increase page speed can lead to success.

heybooster shows you how your page speed changes daily, weekly and monthly. So you can analyze the performance of the improvements you have made.

However, of course, page speed alone is not enough for technical SEO reporting. Access all the other metrics you need with heybooster now!

Find out the connection between page speed and conversion rate now!

Reporting on keywords rankings

SEO is of course a long adventure. Throughout this adventure, there are some issues that you must always be in control of. One of them is the changes in the ranking of the keywords you want to be visible. It is very critical to track how successful the visibility strategies you have created for these keywords are.

In this way, you can detect missing points and make the necessary improvements.

For example, by detecting the keywords that have decreased in their ranking, you can create improvement tasks for the content with these words Thus, you can create new strategies for them to reach their previous rankings.

On the other hand, it is important to detect not only those that decrease, but also those that increase. Thus, you can determine which strategies are gaining this ranking.

For example, with a few changes you made on the landing page, you may have lowered your bounce rate and increased user engagement. Thus, your website may be featured by Google because of its high user interaction.

takvim içeren bir resimAçıklama otomatik olarak oluşturuldu

In terms of getting such insights, keywords improved in ranking will be a very useful help for you.

Let’s take a look at the tips that can help you increase your organic visibility! 

Reporting on content marketing

Content marketing reports often answer questions about users' interaction with your website. For example, with this report, you can find answers to questions such as which page has the most organic traffic, or which pages have higher rankings on the SERP.

Page views

The visibility of your website on the SERP is important in many ways. By creating your authority on the SERP, you can provide brand awareness and become a reliable source for users. At the same time, knowing your impression number will help you better understand many other metrics.

For example, if a page has a high impression but low clicks, it may be necessary to make changes to your main title. Or you may need to check whether your title and users' search intent match.

That's why page view is a very critical metric for you.

As you can see in the image, you can easily access the page views details thanks to heybooster. For example, you can focus more on a website that goes up on the basis of impression and establish your authority on certain keywords. Thus, you can reach the rates you aim for both traffic and click.

Page view is also a metric that allows you to see the potential of a product or web page. Products or pages with a high page view rate have high potential.

Let's find your high potential products!

Organic traffic

After detecting your pages with the highest impressions, it may be a good strategy to detect the pages with the most traffic. Thus, you can increase the conversion rate by creating new strategies for high traffic pages. 

Moreover, heybooster shows you not only organic traffic, but also other important metrics related to organic traffic. Thus, you do not need to check other metrics related to organic traffic one by one.

As you can see in the image above, besides organic traffic, you can analyze other important metrics such as conversion rate, revenue, bounce rate, and avg. session duration. So you can see how users interact with your landing pages.

It's critical to be instantly notified of any drop in your organic traffic. With heybooster, you can detect drops in your organic traffic in just a few minutes. Learn all the details step by step! 

Organic visibility of non-branded keywords

Being visible on the SERP is of course important. However, how you achieve this visibility is another important point. Being visible on the SERP with non-branded keywords will increase your authority in the eyes of both users and Google. 

That's why you need to make the necessary improvements by regularly monitoring your performance in these keywords.

In this way, you will have the opportunity to introduce yourself to your potential users and offer them different opportunities.

masa içeren bir resimAçıklama otomatik olarak oluşturuldu

With heybooster, you can also access metrics about the performance of your non-branded keywords in your weekly SEO report. So you can see the changes on a weekly basis. Moreover, when there is any change in the data, you can be notified instantly thanks to the Set a notification option!

How to choose weekly SEO reporting tool

When you search for a tool to analyze your SEO performance, you will come across dozens of alternatives. However, the point you should pay attention to here is how useful these tools are. Are you going to get really confused trying to make sense of data? Or will you have to make extra effort to understand the data presented to you?

 The only tool that will completely distract you from such questions is heybooster. heybooster prepares the report you want in seconds and makes the data meaningful for you. So, you are ready to create new strategies!

Final thoughts

Of course, the metrics you can include in your weekly SEO report are not limited to these. You can add much more to this report for your business's goal. However, even the most used metrics we mentioned above will be very useful for you at the beginning.

Moreover, you will be able to do all these with heybooster, without the need for complex interfaces and meaningless numbers.

Sign up to heybooster now and let's analyze your weekly SEO performance!

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