Improving SEO Visibility: Insights and Strategies

General SEO
7 min read
İsmail Atasoy
Mar 10, 2023

In this article

Of course, it is very critical that your website is visible on the SERP in general or in certain keywords. Because of this importance, you need to regularly report on the visibility of your website. However, this reporting should be on the basis of specific keywords one by one, as well as in a structure that gives information about your performance in general.

In addition, another important point is that the SERP ranking of your website and the keywords you want to be visible are constantly changing. Manually controlling this change will take a lot of effort.

Therefore, your SEO visibility report should also have a fully automated structure that informs you of changes. So let's take a look at how you can achieve these fully automated SEO visibility reports!

Check your SEO visibility score

When it comes to SEO, there are many important points that you should pay attention to and that can create new strategies for you. When these points are combined correctly, it will be very easy to create an SEO strategy that will lead you to success. Here, thanks to heybooster, you can easily see all these points.

  1. You can take the first step by signing up to heybooster.
  2. In the second step, click on the Integrations title on the left and connect heybooster and data sources.
  1. In the third step, click Insight Categories and run the Organic Performance (SEO) package.
  1. And that's it! Now, thanks to heybooster, you can access all the necessary insights about your SEO visibility score! Moreover, thanks to the Set a Notification option, you can be instantly informed of any changes in the data.

Well, let's take a look at how you can increase your SEO visibility using these insights!

Improve your SEO visibility

Thanks to the “Top organic keywords by impression” insight, which is one of the insights you can use to improve the SEO visibility of your website, you can improve many overlooked points in your performance.

This insight puts the keywords that give the most impression to your website in a ranking for you and prepares a report. So how can you use this report to increase your SEO visibility?

  1. Keywords and landing page compatibility: It is very critical that your keyword with a high impression is matched with your landing page and that users are satisfied with your content. This will increase your value and authority in the eyes of Google. That's why you need to make sure that your keyword and landing page match exactly.
  1. Content control: Your keyword with high impression should be used frequently throughout the content. If there are gaps in the content in terms of keywords, you need to fill these gaps appropriately. So you can get better results in terms of SEO visibility. Page titles, meta descriptions, and subtitles are examples.
  1. Regular tracking: Of course, a one-time reporting will never be enough. That's why you need to be aware of changes regularly and make necessary improvements quickly. Thus, you can make a comparison of your past performance by tracking the rankings of these keywords over time.

Don't forget, heybooster notifies you instantly of any changes thanks to the anomaly alerts option. Sign up now and boost your performance with anomaly alerts!

Organic Page performance

Another insight you can use to analyze your website's visibility and click-based performance is "Organic page performance". Thanks to this insight, you can improve your SEO visibility by getting data on how your pages are performing in search engine results pages (SERPs).

So how can you use this report to increase your SEO visibility and clicks?

  1. Find out the contributing factors: After detecting the pages with the highest impression and click through heybooster, you should detect the factors that cause the good performance of this website. For example, you should review the structure of the content, meta tag and description, related keywords, and other on-page factors. Thus, you can better understand the points where you are successful.
  1. Identify low-performing pages: By detecting pages that perform below expectations, you can understand where there are deficiencies. You can make the necessary improvements by applying the contributing factors that you detected in the first step to the low-performing pages.
  1. Track the process: Of course, a one-time item will not be enough. To increase your SEO visibility, you need to regularly monitor the process and make improvements where necessary.

Keywords declined and improved in ranking

Of course, the rankings of keywords on the SERP are constantly changing, depending on both Google algorithms and the experience of users. Therefore, you can increase your SEO visibility by regularly monitoring the constantly changing keywords performance.

So how can you use this report to increase your SEO visibility and clicks?

  1. Identify your strengths: You should find the reasons why keywords with higher rankings on SERP perform well. These reasons will show your strengths. If a keyword has risen in the rankings, it may be due to many factors.

For example, factors such as landing page and keyword compatibility, pain-solution relationship, compliance with Google algorithms may have provided this rise.

  1. Identify your weaknesses: Just like you find your strengths, finding your weaknesses will also increase your SEO visibility. Thanks to the improvements you will make to these points, you can improve the performance of the keywords you want to be visible.

For example, factors such as outdated content, broken links, technical issues or landing page and keyword mismatch may be reducing the performance of your keywords. Or you can make things easier by detecting the Duplicate Title problem, which is one of the overlooked details. Let's take a look at the details about the duplicate title!

  1. Improve and monitor: You can boost your SEO visibility thanks to the improvements you will make after finding your strengths and weaknesses. But of course, one-time improvements and reporting will not be enough. That's why you need to monitor the process regularly. You can do this easily with heybooster.

Moreover, in addition to the options to receive daily, weekly and monthly reports, you can be instantly informed of unexpected changes in the data thanks to the anomaly alerts option.

Join heybooster now!

Of course, the opportunities offered by heybooster to increase your SEO visibility score are not just these. Thanks to heybooster, you can also access the details of many other SEO performances that are of great importance. For example, heybooster also helps you analyze your non-branded keywords performance. Thus, you can analyze your success in reaching wider audiences and the traffic you get.

Find out the importance of non-branded keywords and how you can get your non-branded keywords performance report now!


As a result, you should regularly analyze the SEO performance of both your overall website and specific keywords. In this way, you can create strategies that will increase your SEO visibility. By making a detailed analysis of your well-performing pages and keywords, you can make necessary improvements in the pages and keywords that are below your expectations. These analyzes will both enable you to evaluate your business marketing performance and prevent your efforts from wasting.

heybooster is all you need to create all these plans! Thanks to heybooster, you can learn many details about your SEO visibility. Moreover, you will save time thanks to heybooster's fully automated reporting system.

In addition, it is possible to set up the alert option to be instantly informed about the ever-changing metrics, with just a few clicks.

Register with heybooster now and open the door to the magic world!


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