Page Speed Impact on Conversion

Technical SEO
7 min read
ńįsmail Atasoy
Jan 2, 2023

In this article

If your page speed is slow, you have to promise to give free Belgian chocolates in exchange for users waiting for your website to loadūüėä Otherwise, they will leave your website as soon as they realize that your website is too slow. That's why you need to know the details about page speed and make the necessary improvements. So let's take a look at these details!

What is page speed?

Page speed is the duration of time it takes for a web page to fully load when a person visits it. A slow-loading website may negatively affect potential customers from making a purchase, so it is crucial in e-commerce. According to research, the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.

Why is page speed important in eCommerce?

In fact, just considering the above-mentioned statistics will give us the answer before giving many reasons. Because losing potential customers due to low page speed will affect your overall marketing performance. So, no matter how good your products, web design and promotions are, if users experience longer wait times than usual, they will likely leave your website.

In other words, 1 out of every 3 users will bounce from you like a little rabbit. To stop these little bunnies and turn them into actual customers, you need to improve your page speed. Also, page speed has an impact on conversions, user experience and SEO.

Let's take a look at the details now!

The relationship between page speed and conversion rates

More users interacting with your products means that your conversion rate will increase. However, if you are performing below average page speed, your bounce rate will likely increase as well.

We are sure that you are aware of how important the bounce rate is.

Going back to page speed, as you can see, a high bounce rate will also affect your conversion score. Because users are not patient enough to wait for a slow website to load, nor are you rich enough to offer Belgian chocolate to everyone :)

Of course, our hope is that you will be that rich :)

When the page speed is high, you will attract users from the very beginning. Because users who reach your website without any slowness or technical difficulties will directly meet with your products and examine them. otherwise, the quality of your products and promotions will not be seen by a large majority of users. This will cause your conversion rate to be low. Because your products will not be able to reveal their true potential. Your page speed must be high for your products to perform at their best and show their true potential.

The impact of page speed on user experience

Of course, page speed is an issue that needs attention in terms of user experience. Because the eCommerce world is in love with speed. If there is slowness anywhere, there will not be enough users. For example, if you ask users why they left your website so quickly, they'll probably shout, "I was about to fall asleep!" In fact, the time they wait is probably less than 5 seconds, but for them, it's equivalent to "one eternity later".

How page speed is a factor in search engine algorithms

Of course, page speed is not only related to user experience and conversion rate. At the same time, search engine algorithms should be considered. Because page speed has an effect on them and may cause you to fall behind in competition.

Here are some ways in which page speed is a factor in search engine algorithms:

Mobile-friendliness Search engines place a high value on mobile-friendliness due to the growing usage of mobile devices to access the internet. Users expect web pages to load quickly on mobile devices, therefore this also applies to page speed.

PageRank: PageRank is a ranking method that Google employs to determine the value of a website. It considers the number and quality of backlinks going to a page, together with the content's relevance. A slow-loading page could be less helpful to users, thus PageRank also takes page speed into account.

The benefits of improving page speed for SEO

A website's search engine optimization (SEO) efforts may be significantly impacted by increasing page speed. The better user experience that is provided as a result of improving page speed is one of the great benefits. Users can get the data they need right away when a website loads quickly, which can result in increased levels of engagement and reduced bounce rates. This is crucial for mobile users because a smaller screen may make sluggish loading times much more annoying.,

As consumers are more likely to carry out a desired activity on a site that loads quickly, improving page performance can also result in higher conversion rates. For instance, a user may be more likely to complete a form or make a purchase on a website that loads fast than one that does not. For businesses that depend on online engagements, such as lead generation or e-commerce, this may be especially crucial.

The bounce rate, which happens when people leave a website after just seeing one page, may also be decreased by increasing page speed. Higher bounce rates result from pages that load slowly because irritated users may quit the website. You may boost user engagement and even increase conversion rates by speeding up your web pages.

Strategies for improving page speed

1. Optimize visuals

A web page can load much more slowly when it has large, high-resolution photographs. It's crucial to optimize photos by compressing them and utilizing the right image file format in order to increase page performance.

2. Enable browser caching

A browser may save specific website components, including photos and style sheets, in its cache. By minimizing the amount of data that must be loaded each time a user accesses the website, page performance may be improved.

3. Optimize database

Database optimization can assist increase page performance by cutting down on the time it takes to obtain data if a website depends on one.

4. Enable Gzip compression

Gzip is a technique for reducing the size of data that is sent over the internet. By lowering the amount of data that has to be loaded, enabling Gzip compression helps speed up web pages.

5. Employ a content delivery network (CDN)

A CDN is a collection of servers distributed globally that enables users to access website material from a location that is close to them. By minimizing the distance that data must transfer, using a CDN can enhance page performance.

How to detect slow page speed

1. The first thing you need to do to increase your speed with heybooster is to register.

2. In the second step, click on the Integrations title on the left and connect data sources with heybooster.

3. In the third step, click on Insight Categories and run the Revenue Growth Opportunities package.

4. Then, click on ‚ÄúLow user engagement is caused by slow-loading landing pages‚ÄĚ.

5. That is all! Now you have detected the pages that cause you to lose users because they are so slow! Now all you have to do is apply the improvements we mentioned above.

Thanks to the Set a Notification option, you can be notified quickly when there is any change in the data.


In conclusion, page speed should be taken into account while increasing the user experience and search engine optimization of a website. Faster page loads may enhance traffic and income for businesses by improving conversion rates, decreasing bounce rates, and ranking well in search engines. A content delivery network (CDN), enabling Gzip compression, optimizing databases, and optimizing graphics are just a few techniques that may be employed to improve page performance. You may increase the page speed of their websites and improve the user experience for your visitors by putting these methods into practice.


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