Organic Performance Of Non-Branded Keywords

8 min read
İsmail Atasoy
Sep 30, 2022

Table of contents

It is important to know how far you stand out in the eCommerce space, where there is a constantly competitive atmosphere, and what are the parts that contribute to that visibility. While there are many different factors for you to know your competitive position and act accordingly, one of them is your non-branded keywords performance. Because it will give you information about both your SEO performance and your authority on the SERP.

So let's find out the detaild about non-branded keywords!

How to find non-branded keywords in Google Analytics?

You are aiming to rank high in non-branded keywords and increase your organic SEO performance. It is a good plan, but if you are not sure how to do this in the most practical and fastest way, one of the first options you will come across when you research on the subject is Google Analytics. However, when you try to reach the data you want using Google Analytics, you will see that it has a complex structure that is far from simple and requires many different adjustments.

You will also experience that Google Analytics is not a system that you can use very comfortably without specializing. Having many settings on the system that needs to be adjusted may cause you to be unsure of which setting is best for you. Also, if you don't spend enough time and effort on the data to come from here, you probably won't be able to perform the kind of analysis you want and this complex system may become an obstacle for you. So what is the solution that will save you from this complex structure and make everything much easier?

Of course heybooster!

First of all, what you will need most in your efforts to improve your performance by doing this type of data analysis is a fast and simple system. heybooster provides fully automatic and accurate data in just a few seconds. Thus, you will not waste your time by staying in front of the screen for a long time and you will handle everything much easier.

Moreover, thanks to the automatic reporting feature of heybooster, you can easily follow the developments regarding all the metrics you want to get information about. You can regularly monitor metrics such as Click Through Rate (CTR), Impression ,or Click, which you need to pay attention to in order to improve your SEO performance organically and become an authority on the SERP. Moreover, by using heybooster, you can get data on previous periods and compare them to see how fast you are progressing towards your goals.

How to track performance of non-brand keywords performance?

Tracking your non-brand keywords performance with Heybooster consists of a few simple steps. Thanks to these simple steps, you can access the data you want in a very short time and avoid getting lost in complex systems. Let's see what these steps are!

1) The first step to step into the world where eybooster makes things easy for you is to sign up with heybooster.

2) Secondly, click on the Integrations heading in the left-hand menu to connect Google Search Console and heybooster

3) Thirdly, run the Organic Performance (SEO) package by clicking the Insight Categories title from the left-hand menu.

4) That's it! Now you can get the non-branded keywords report in minutes and with just a few clicks with heybooster.

What are non-branded keywords?

Non-branded keywords, or generic keywords, are keywords that contain the names of the products they sell or the services they offer, not the names of brands. In searches made using non-branded keywords, users may be looking for a product or service offered by your company, but they do not do this by adding your brand directly. For example, users only search for “television” instead of searching for “Samsung television”  in the search engine. In other words, while they have a certain product or service in mind, they do not have a clear idea about which brand they want to buy them from. In this case, if your brand and site appear on the SERP, it is an indication that you are performing well in non-branded keywords.    

What is the difference between branded vs. non-branded keywords?

Before going into details about non-branded keywords, it is useful to have a clear idea of the differences between branded and non-branded keywords. Branded keywords are not only the products or services offered by your company, but also the keywords that directly include your company's name. For example, users search not only perfume but also Chanel perfume in the search engine. Thus, this specific search of the user contributes to your performance in branded keywords. So what are the main differences between these two?


First, branded keywords are used by the audience that already knows about you and your products. It's a more limited audience than non-branded keywords users, but your sales rate may be higher for audiences who know you. However, if your goal is to increase the visibility of your company, the right choice would be to take action to increase the performance of non-branded keywords. When we look at the ranking volumes of the keywords, we can clearly see that the volume of those that come up with only the product or service name is much higher than the ones that are searched with a specific brand name. This shows that non-branded keywords offer the opportunity to reach much wider audiences compared to branded keywords.

Networking of potential customers

As we mentioned before, branded keywords are used by people who already know you and use or want to use your products. However, with your good performance in non-branded keywords, you can find many new and loyal users. Thanks to the users who come to your site organically, your visibility will increase and your authority in the eyes of the customers will increase thanks to your high ranking on the SERP. This indirectly has a positive effect on your sales by showing that you are a reliable company for your potential customers.

Why are non-branded keywords important?


For brands, the fact that the products or services they sell are directly visible in the searches on the SERP without the brand name is an indicator of authority. Because getting a high ranking in non-branded keywords shows that you are an important name in a certain product or service and that you are accepted by users. Thus, you will ensure the continuity of loyalty for your users who already prefer you, and you will provide yourself with credit for your potential users to choose you.

Creating more opportunities

An SEO strategy based solely on the brand name is too limiting for you and can cause you to miss out on different opportunities. Instead of focusing only on the traffic that will come from the brand name, it would be a much wiser decision to analyze non-branded keywords by analyzing users' intent and optimizing your SEO strategy. Thus, you will have the opportunity to introduce yourself to your potential users and offer them different opportunities.

How to improve non-branded keywords performance?

Now that you've received the report you wanted about your performance in non-branded keywords with heybooster, it's time to improve your performance by evaluating the results. Let's say the results are not quite in the direction you want, or you still want your performance to improve even though they are performing well.

You don't need to look far for the solution. heybooster is here for you again! Heybooster helps you not only with how you perform on non-branded keywords, but also helps you how to improve your performance. With heybooster's actionable Insights, which you can access whenever you want, you can easily get the information you need to improve your performance.

However, a one-time report may not be enough to rank well for non-branded keywords. Because it is very critical to follow them regularly and make the necessary actions. Moreover, only a one-time report will not be very useful for you. Because it is very critical to follow non-branded keywords regularly and take necessary actions. At this point, heybooster allows you to receive an alert if there is any change in your non-branded keywords.

You can receive daily, weekly and monthly alerts in the direction you want, so you can easily track the keywords you want. Thanks to these alerts, instead of constantly spending time in front of the screen, you can immediately be informed about the points you need to take action in line with the analyzes that heybooster will make and you can have an idea about the necessary solutions. Let's find out what heybooster can do for you without wasting any more time!


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