Are you constantly catching up with trends and changing your product investment as your customers' interests change?
If you don't do it, you may miss out on an opportunity to beat your competitors and grow faster.
When your customers’ interests change, some categories may show up and get more views than others, perhaps due to seasonality or trends. To shift your investment and keep up with these trends based on the trending category, you need to be assisted by online shoppers’ behaviour.
Suppose your customers started looking at air conditioners because summer is approaching, so if you catch this trend before your competitors, you can feature air conditioners and fans on your ads, banner, and messages and grow faster.
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How can you analyze the potential growth in the product category?
In order to analyze your product categories and catch the trends, first, you should be sure you have the correct set-up on Google Analytics. Here is the article I explained how you can control your shopping funnel set-up.
If you have already the correct setup, you are able to analyze each of your category views, and their click rates moreover if you blend it with your Google Ads data you can reach how much money you spend on it.
However, this requires having a systematic approach to continuous monitoring and evaluating performance for catching opportunities.
How does heybooster help you catch the growing product categories?
heybooster works as your virtual data analyst and analyzes each product category's growth rate daily basis. It helps you to catch the trend changes in a specific category and alerts you to highlight them more.
Besides being useful for you, this insight will also help your category team listen to online buyers and set their inventory accordingly.
Here is the guide to getting an alert when a new category shows up;
Step 1. Connect Your Google Analytics
To track the growth in product categories, first, you should connect your data sources. Once you click the plus sign to add your data sources with a few clicks, the setup will be done automatically in seconds.
(Optional) Step 2: Activate the insights related to “Measurement Issues”
To make decisions based on Google Analytics, you must always keep data quality high. That’s why i recommend to you to activate your Measurement Problems & Analytics Audit insights first and check the insights that prioritized as urgent and warning.
Step 3: Activate Product Performance Insights
After connecting your accounts, the next step is to activate your product performance insights. These categories will provide more than 15 different insights in terms of your account data.
Step 4. Click “Product Categories with unusual revenue growth”
From the list of product related insights, select the “Product Categories with unusual revenue growth”. It will list the product categories that have unexpected growth by comparing Last 30 days performance to the previous period.
Step 4. Set a Notification to get alerts if a trending category shows up.
Click set a notification and select the notification type as “Whenever change happened”, it will send you a notification when growth is detected in a category.
That's it! I hope you enjoyed our guide on how to catch the trend on your product categories. Now, activate your product insights and grow faster.