Boost Your Website's Keyword Rankings in 5 Easy Steps

7 min read
İsmail Atasoy
Apr 29, 2023

Are you struggling to improve your website's keyword rankings? Do you feel like you've tried everything but still can't seem to rank higher in search results? Do not worry!  In this guide, we'll walk you through five simple steps that can help you make your keywords rank higher. 

From identifying and fixing technical issues to conducting keyword research and analyzing user intent, we'll provide you with actionable tips and tricks to boost your website's visibility on Google. 

But that's not all, we'll also dive into the common challenges that website owners face when it comes to improving their keyword rankings and provide solutions to help you overcome them.

 So, let's get started!

How to detect keywords improving in ranking

As your content library grows, it becomes more challenging to manually track your keyword rankings. It becomes arduous to analyze the fluctuations in rankings for hundreds of keywords. That's why it's essential to have a tool that automatically tracks your keyword rankings.

Luckily, heybooster is available to assist you with this task! With heybooster, obtaining your SEO keyword rankings report is a breeze. Plus, you'll receive real-time alerts whenever there is a change in your keyword rankings.

Let's take a closer look at how you can instantly create  your SEO keyword ranking report with heybooster!

  1. The first thing you need to do to join the world of heybooster is to sign-up!
  2. In the second step, click on the Integrations heading on the left and connect the data sources with heybooster.
  1. In the third step, click on Insight Categories and run the Organic Performance (SEO) package.


  1. Then, click on Keywords Improved in Ranking.
metin içeren bir resimAçıklama otomatik olarak oluşturuldu

That's it! Your SEO keyword rankings report is now ready. Plus, by clicking on the Set a Notification option, you can receive daily, weekly, and monthly notifications about changes.

5 Steps to make keywords rank higher

Step 1: Identify and Fix Technical Issues

Before you can improve your keyword rankings, you need to ensure that your website is technically healthy. Technical health involves technical elements such as page speed, broken or lost links, and duplicate contents.

This will help you identify any issues that may be affecting your website's SEO health and keyword rankings. Fixing these issues can give you a solid foundation for improving your keyword rankings.

How to identify technical problems

heybooster fully automatically controls the technical components of your website. If there is any anomaly in the data, it will notify you. So, you don't have to deal with manually identifying problems. 

Let’s make a full SEO audit now!

Step 2: Optimize Your On-Page Elements

Once your website is technically sound, it's time to focus on your on-page elements. Improve your title tags, meta descriptions, and header tags to make your website more appealing to users in search results. This will help search engines understand the relevance of your content to the user's search query.

In order for your keywords to rank higher, you should pay attention to using keywords naturally in on page elements. The important detail at this point is not to do keyword stuffing. Otherwise, this situation will both affect the user experience and will not be welcomed by the algorithm.

heybooster can help you measure the performance of your on-page elements. With heybooster, you can easily track metrics that give information about how users behave when they encounter your website on the SERP.

Let's start the analysis now!

Step 3: Conduct Keyword Research and Analyze User Intent

Now that your website is optimized, it's time to focus on your content. Conduct thorough keyword research and identify the keywords that are most relevant to your target audience. Analyze user intent and create content that matches their needs and interests. Balancing pain points and solutions can help you create engaging content that resonates with your target audience.

How to analyze the user intent

When users enter a website, they only want to see the topic they are interested in. If you have content that touches on something other than what they're looking for, they'll probably bounce. This will mean a website with a high bounce rate that cannot satisfy users, no matter how high your traffic and click numbers are.

So, if users have a high bounce rate, you're not offering content to engage them enough.

Analyze user engagement now!

Step 4: Update Your Content Regularly

Keeping your content fresh, relevant, and well-organized is crucial for improving your keyword rankings. Regularly updating your content can help you improve your keyword rankings and keep your audience engaged. Make sure to focus on creating quality content that provides value to your readers.

Step 5: Monitor Your Progress and Make Necessary Adjustments

SEO is an ongoing process and requires consistent effort and attention to detail. You should make necessary adjustments over time to ensure that your website is optimized for search engines and your target audience.

How to monitor the keywords ranking changes

heybooster is ready to be your biggest assistant in this monitoring and adjustment process! heybooster monitors your data 24/7 fully automatically. It sends you a notification when there is any anomaly in your keyword rankings and ensures that you are in full control.

Analyze your keyword performance with heybooster now!

By following these five steps, you can achieve a pain solution balance that helps improve your website's visibility and keyword rankings on Google. Remember, SEO is not a one-time effort, but rather an ongoing process that requires patience and consistency. Keep at it, and you'll see the results you're looking for!

Keyword ranking optimization checklist!

Step Action Check
1 Identify and fix technical issues
2 Optimize on-page elements
3 Conduct keyword research and analyze user intent
4 Update your content regularly
5 Monitor your progress and make necessary adjustments

Common Challenges in Improving Keyword Rankings

Improving keyword rankings can be a challenging process, with many website owners struggling to achieve their desired results. In this section, we will discuss some of the most common challenges that website owners face in improving their keyword rankings, and provide examples and anecdotes to make these challenges more relatable and engaging.

A. High competition

One of the biggest challenges you may face in improving your keyword rankings is high competition. With so many websites competing for the same popular keywords, it can be tough to rank higher in search results and attract more organic traffic to your website.

For example, let's say you run a fitness blog and want to improve your keyword rankings for the term "fitness tips." With so many established fitness websites and blogs already targeting this keyword, it can be challenging for you to rank higher in search results and gain visibility among your target audience.

What to do 

To address this challenge, you can target less competitive keywords or focus on long-tail keywords. Long-tail keywords are more specific and less competitive than broad keywords, making it easier for you to rank higher in search results and attract more targeted traffic to your website.

B. Search engine algorithm changes

Search engine algorithms are constantly evolving, with search engines like Google updating their algorithms to prioritize different ranking factors and improve the overall user experience. However, these algorithm changes can have a significant impact on your keyword rankings, causing you to lose visibility in search results.

For example, when Google's Panda algorithm update was released in 2011, it penalized websites with low-quality or thin content, causing many websites to see a significant drop in keyword rankings overnight.

What to do 

To address this challenge, you can stay up-to-date with algorithm changes and adjust your SEO strategies accordingly. This can involve monitoring industry news and updates, as well as using tools like Google Analytics and Search Console to identify changes in your keyword rankings and adjust your SEO strategies accordingly.

C. Lack of relevant content

Another common challenge you may face in improving your keyword rankings is a lack of relevant content on your website. Search engines prioritize websites with high-quality, relevant content, meaning that if your website has thin or outdated content, you may struggle to improve your keyword rankings.

For example, let's say you run an online store selling hiking gear and want to improve your keyword rankings for the term "best hiking boots." If your website doesn't have any relevant content on hiking boots or related topics, it will be difficult for your website to rank higher in search results and attract more organic traffic.

What to do 

To address this challenge, you can conduct keyword research and create content that targets specific keywords and user search intent. This can involve creating blog posts, articles, and other types of content that provide value to your target audience and establish your website as an authority in your industry.

D. Technical issues

Finally, technical issues with your website can also negatively impact your keyword rankings. For example, if your website has a slow page load time or broken links, it can cause search engines to view your website as low-quality and lower its keyword rankings.

What to do 

To address this challenge, you can regularly audit your website for technical errors. heybooster can automatically monitor your website speed and link health, making technical problems easier to identify and fix. By addressing technical issues, you can not only improve your keyword rankings but also improve the overall user experience on your website.


Improving keyword rankings can be a challenging process, but by understanding and addressing the common challenges associated with this task, businesses can achieve better results and attract more organic traffic to their website. 

By targeting less competitive keywords, staying up-to-date with algorithm changes, creating high-quality content, and addressing technical issues, businesses can improve their keyword rankings and establish themselves as authorities in their respective industries.

Now, join heybooster and boost your keyword performance! 


From the blog

The latest industry news, interviews, technologies, and resources.
8 min read

Understanding SEO Strategies: A Deep Dive into Keyword Ranking Reports

Do you want to get the best out of your keyword performance? Let's learn all the details about keyword ranking reports!
6 min read

Inbound Marketing for E-commerce: A Path to Remarkable Success

Inbound marketing may be the key for your eCommerce business! Learn the details and boost your performance!

Get Top landing pages by session

You don't need worry about performance changes or missing opportunities, in one email, heybooster Google Analytics Weekly Report summarizes all.