Did you know that over 95% of Shopify stores fail within their first year?
Don't let your store become just another statistic. With heybooster, you can identify the issues of growing your store and develop the right strategies to achieve success.
In this article, we'll provide you with a step-by-step guide on how heybooster can help you grow your Shopify store and overcome the most common challenges.
What are the challenges of growing a Shopify store?
We have identified the most common problems when growing your Shopify Store, and developed heybooster's Shopify store alert feature with a focus on solving these problems.
Let's take a look at what these challenges are!
Noticing the critical changes in marketing data
Failing to detect problems in a timely manner can seriously impact your revenue. And also trying to monitor all of the metrics is time-consuming. This is because there are numerous products and metrics that you need to keep track of. Due to this slowness, a detail that goes unnoticed can quickly grow into a snowball effect and lead to more serious issues.
What does heybooster offer?
- heybooster analyzes your Google Analytics, Search Console, Google Ads, and Meta Ads data 24/7 like a data analyst to identify any unexpected changes.
- heybooster automatically detects issues in your Shopify store and sends you anomaly alerts through email or Slack, eliminating the need for manual identification. By detecting issues at an early stage, you can take prompt action.
As a result, you can automate a task that was previously done manually and maintain control over it.
Understanding and turning the data into actionable insights
Performance metrics for your Shopify store can be complex and difficult to analyze. As the data you need to track increases, analyzing all this data together can become increasingly difficult.
Therefore, a lack of technical knowledge in certain areas can prevent you from accurately analyzing the performance of your Shopify store.
What does heybooster offer?
- heybooster does not simply show you metrics indicating changes in the performance of your Shopify store, it also demonstrates how these changes are reflected in your overall performance and helps you identify the points that caused the change.
- In addition, heybooster is a no-code solution, you don't need a technical person for integration.
This way, you can see any decrease or increase in performance along with all its outputs.
Issues with prioritization strategy
When trying to grow your Shopify store, your prioritization strategy must be based on the right principles. You need to know the reasons behind the issues and the improvements that need to be applied clearly. The problems you experience in this prioritization can harm your growth goals.
What does heybooster offer?
- heybooster provides a list of issues that affect the performance of your Shopify store, along with their corresponding outputs. This makes it easier for you to identify the key points that cause the problems and see the elements affected by these points.
- Understanding the root causes will greatly assist you in prioritizing your strategy for improvement.
Too many screens to be checked
Analyzing the performance of your Shopify store manually requires monitoring multiple screens such as Google Analytics, Search Console, Google Ads, Meta Ads. This can lead to a waste of time and make it difficult for you to focus on every detail. Therefore, creating improvement strategies based on the necessary report can take a lot of time and may not be accurate.
What does heybooster offer?
- heybooster allows you to see all critical metrics on one screen. This way, instead of trying to combine data from different tabs, you can see critical metrics in a single report.
- For example, if you want to understand the reason for changes in sales, you can see all the factors that affect this change on a single screen. This saves you time and ensures the accuracy of the data.
How do you get started with heybooster?
After registering with heybooster and connecting your data sources, all that's left is to run the Anomalies package.
If there are no alarm situations in the Anomaly Alerts screen, everything is okay. However, if heybooster notifies you about an anomaly, you need to quickly identify the points that need improvement.
As shown in the image, you can see the anomaly status statistics at the top of the page.
When you scroll down the page, you can see that these 3 anomaly alerts are listed at the top.
At this point, what we need to do is to learn the details of the anomaly.
Let's take a look at the important points you can track with heybooster’s anomaly alerts feature!
Paid Ads Performance
As you can see in the image, there are some overspending campaigns which is a huge issue for a Shopify store owner.
heybooster makes it easy to detect and take action on anomaly situations. After heybooster detects an anomaly, all you need to do is find the root cause of the issue and implement the necessary improvements.
Of course, optimal performance of your Shopify store would involve having no anomalies, but it's sometimes unavoidable. That's why it's important to be able to quickly identify any issues as they arise.
What you can see about your performance on advertising platforms is not limited to this. With heybooster, you can also automatically track other important details such as ad frequency, CTR, CPC, and reach.
Organic Performance
One of the points you can detect with heybooster's anomaly alerts feature is sudden drops in organic impressions or traffic. There can be many reasons for drops in your organic traffic, such as technical problems with your website's health, algorithm changes, or changes in user search intent.
If you don't notice the problem early on, you may fall behind in the competition on the SERP. That's why you need to be notified immediately when there is any anomaly in these metrics.
heybooster continuously collects data on your organic visibility and user engagement, so after running the anomaly package once, you can be aware of all anomaly situations regarding your organic performance.
In addition, with heybooster's anomaly alerts feature, you can also fully automate tracking for changes in keyword positions, non-branded keyword performance, sessions, and other important points.
Conversion Rate
Another critical point you can track through the anomaly feature is the conversion rate. Sudden drops in the conversion rate, which give you a general idea of your visitor’s interactions with your website, indicate problems with both the technical and content aspects of your website.
On the other hand, heybooster allows you to be informed not only about drops but also about rapid increases in the conversion rate.
For example, an update to your website or changes in your content strategy can cause a sudden increase in your conversion rate.
In such cases, heybooster's anomaly feature informs you immediately about the situation. This way, you can fully automate tracking the effects of your efforts.
Product performance
Thanks to heybooster's anomaly alert feature, you can detect anomaly situations for important KPIs related to product performance.
For example, add-to-cart and product details view KPIs are some of them. Being aware of changes in these KPIs helps you both improve user experience and see the real potential of your products.
If there is a significant increase or decrease in these rates, you need to analyze users' interactions with your products and make the necessary improvements.
For example, if the number of times a product is added to the cart or viewed on the product details page increases, you need to focus on details such as whether the product is in stock or whether the product promotion is sufficient.
On the other hand, if you receive an anomaly alert for these KPIs for a particular product due to a decrease, you need to check the inventory and fix points that affect user experience.
Thanks to heybooster, you can receive anomaly notifications for all details that will affect your product performance and make the necessary improvements quickly.
Technical Health
What if there is a sudden drop in your website's loading speed? No matter which industry you are in, there are times when everything must go perfectly. Even the slightest hiccup during these times can affect your overall performance.
Page speed is one of the aspects you should definitely pay attention to. According to a study, the probability of bounce increases by 32% as the page load time goes from 1 second to 3 seconds.
In other words, as the page load time increases, the probability of users bouncing also increases. Such a problem occurring at a time when everything must go perfectly means losing potential customers.
heybooster tracks KPIs related to the technical health of your website, such as page load speed, completely automatically and notifies you in case of any anomalies. So you can make sure that everything is going well during critical times.
Important notes
- To get the best performance from heybooster's anomaly feature, you should regularly check your email or Slack notifications.
- If you want your team to be able to do anomaly notification tracking, you should include them in the system.
Final thoughts
In conclusion, growing a Shopify store requires identifying and addressing pain points with the right strategies and solutions.
The common challenges faced by Shopify store owners include:
- the speed of detecting issues
- interpreting data
- recognizing problems
- checking multiple screens
- prioritizing strategy
heybooster's Shopify store alert feature offers solutions to these challenges by:
- automatically detecting problems
- providing easy-to-understand metrics and notifications
- monitoring data 24/7
- showing all critical metrics on one screen.
Getting started with heybooster is easy, and after connecting data sources and running the Anomalies package, anomalies can be quickly detected and resolved.
With heybooster's help, Shopify store owners can focus on growing their businesses by addressing issues and improving their performance.
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