SEO Forecasting Tool | Shape Your Next Step SEO Strategy

General SEO
8 min read
Bugrahan Saka
Feb 27, 2022

In this article

How to get forecasts for organic performance with heybooster?

First, select the KPI Tracking title from the menu on the left.

Then click on Create a New KPI in the upper right corner.

Since you want to get information about your SEO performance on the page that opens, select the Google Search Console option.

After this stage, select a goal for which type of forecasting you want to receive. For now let's select Search Console Impression. After entering the target you set on the page that opens, you are actually ready to create a new KPI.

However, if you want to get a more detailed result, you can reach it by adding filters. After adding the filters you want to use, click Create KPI in the bottom right.

And, yes! Your forecast is ready now. You can see your distance to your destination by looking at the forecast from heybooster. Don't like the results? Don't worry, heybooster can help you achieve your goals by providing you with actionable insights.

By clicking the How to Improve option at the bottom of the report, you can see the corrections and improvements you can make very quickly and shape new plans accordingly.

Click Organic Performance (SEO) on the page that opens to see the actionable insights.

And now, actionable insights that may be useful for you are now just a click away. You can choose the ones that are suitable for you and increase your SEO performance

Which organic performans metrics can be forecasted by heybooster’s SEO forecasting tool?        

It can be a remarkable point to have a smart SEO strategy to take the right steps and follow a more planned path for your Ecommerce Business. Thanks to heybooster’s SEO forecasting tool, it allows you to see possible future results by using past data.

Predicting whether the methods you use work or when they can be much more effective will provide you with great tips and make it easier for you to reach your goal.With the help of heybooster’s SEO forecasting, you can learn about many metrics such as CTR, Clicks, and Impressions, and you can pinpoint the parts that need improvement.
Some metrics you can get forecast:

CTR: This metric, which stands for Click Through Rate, can be explained in its simplest form as the ratio of people who click on the link that leads to your page in the SERP to the people who view the link. The low CTR rate may be due to the fact that the keywords you use do not correspond to the search intents of the users. You can regularly track CTR through Heybooster and in such cases, you can make moves to increase your performance.

Impression: It is the statistics created when a user encounters a link that leads to your site in the SERP (Search Engine Results Page). Thanks to Impression, you can have information about the number of users your content can reach, and if there is a performance below the expectations in the statistics, it will be very easy to improve them with the solutions that heybooster will suggest to you.

Clicks: A click is when a user clicks on a link or ad that leads to your site. With Clicks forecast, you can have an idea of how many clicks you can reach at the end of the period. Also, if the forecast falls behind your target, heybooster will help you with the actions you need to take to reach your target.

Session: Session is the name given to the total number of both new and repeat visits to your site. Google Analytics considers the first 30 minutes after logging into a site as a session. If there is an inactivity for 30 minutes, it will end the session. Unlike "new user", another metric of Google Analytics, it includes not only the users who visit your site for the first time, but also those who have visited before. By taking the session forecast through Heybooster, you will have an insight into the interaction of users with your site, and you will also get solutions to quickly focus on strategies that will engage the users if this statistic is low.        

How SEO Forecasting Tool Of heybooster can help to improve organic performance?   

Let's say you got the SEO forecasting data and the results you came across were not quite what you wanted. In this case, heybooster reappears to assist you and guides you to actionable insights. In this way, it helps you solve unexpected situations in your SEO performance as quickly as possible. Thus, heybooster stands by you to take action before the results become more frustrating for you. Let's take a look at some SEO insights you can use to improve your SEO performance and make adjustments where needed.

Organic traffic drops: It is a critical goal to increase organic traffic to your site in a regular and controlled manner. Therefore, if there is a decrease in organic traffic at the level you set, being aware of it and taking action towards it can create positive results in your SEO performance.

Keywords declined in ranking: You may experience a decrease in keyword rankings as a result of changes in the Google algorithm or different tests on SERPs. Sometimes this situation returns to its previous state in a short time, but there may also be a situation of ranking lower and lower. In such cases, it is necessary to follow the progress regularly and make a detailed analysis. Heybooster regularly monitors this for you and helps you avoid unwanted situations.

So, with heybooster you can identify keywords that lost their position!

Organic impression: With the regular monitoring of organic impression data, you can see the number of views of your site on the SERP by your potential customers and take quick action in cases where your visibility decreases. No matter how useful and high-quality your site’s content is, this is a point to consider when your visibility is low. At this point, heybooster regularly monitors organic impressions for you and alerts you when necessary, allowing you to focus on the parts that need improvement.

Heybooster ensures you to regularly track your SEO performance with hundreds of insights like these. And in this way, it helps you get one step closer to your goal by enabling you to focus on weak points that may adversely affect your performance.        

Seeing the next step is critical for shaping your SEO strategy and heybooster is a fully free and simple solution for getting forecastings about your organic performance.

Let’s start to get forecastings with heybooster!

Firstly, visit KPI tracking page from the left menubar and click on create new KPI bottom. For getting a forecast about organic performance should be selected Google Search Console as  data source in the opened tab.

At the second step, select a goal for what kind of forecast that you want to see. (Thanks to heybooster you can get forecastings about impressions, clicks, CTR and sessions.)

Also, you can add more than one Query and Page based filter for refining your SEO forecast.

After a little bit of magic your SEO forecast will be ready 🪄✨;

On the KPI card created by heybooster, you can see how much of your goal you have achieved and a prediction of where you will be at the end of the month.

Don't worry if you're falling behind your target by the forecast. Click "How to improve?" on the KPI card and get all of heybooster's insights to help you reach your goal.

Find out all urgent things that prevent you from target and improve your SEO performance to hit your target.    

What are some of the common SEO forecast metrics?

Different SEO forecast metrics can be used to predict trends and fluctuations in search engine rankings. The most popular ones are CTR, Clicks, and Impressions.A CTR refers to the number of clicks that occur on a search result compared to the number of times it appears on a search engine results page.

Click is a metric that measures how often someone clicked a link from Google to your site. Impressions is determined by that a user has "seen" a link to your site in SERP.You can get forecastings on these and many more metrics with heybooster's SEO forecasting tool.           

What are the benefits of SEO forecasting      

Thanks to data-backed traffic forecasts, it is a huge plus to be able to see the missing pieces of your SEO strategy and improve them. In this way, you can get a prediction about the speed of reaching your plans and goals and you can create a direction for yourself. At the same time, you can deduce how functional your goals, which seem theoretically feasible, are in practice.

Furthermore, by using the SEO forecasting tool, you can get an idea of ​​where you should focus and also direct your workforce wisely. Thus, instead of focusing on the parts that will not take you forward, you can make moves more systematically and in a controlled way and head towards the right point.

Another benefit of SEO forecasting is that it helps you understand your current data, see the distance between you and your goals, and create realistic goals for yourself. In this way, you can use the data to turn weak points into advantages, and you can take firm steps forward.        

How does SEO forecasting work?        

SEO forecasting is a process of predicting the future of organic performance. This is done by analyzing current and past data, as well as making assumptions about future changes. heybooster's SEO forecasting tool analyse your current and past organic performance data thanks to machine learning algorithms and making assumptions about future changes of organic performance.


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