Identifying Lost Keyword Rankings: How to Detect and Analyze Keywords No Longer Ranking on Google

SEO
5 min read
İsmail Atasoy
Apr 3, 2023

Table of contents

SEO is a long journey that requires you to consider many different factors. In this journey, you need to be knowledgeable about all the details and not let go of control. Therefore, it is essential to continuously monitor your SEO performance. Of course, many people analyze metrics related to keyword performance. 

However, there is a detail that many people overlook, which is "keywords that no longer rank on Google."

By detecting the keywords that no longer rank on Google, you can improve your SEO performance. You can identify the factors that prevent these keywords from ranking and make the necessary improvements.

In this way, you can reveal the true potential of your SEO performance.

So, how can you detect these keywords? With heybooster, of course. heybooster automatically tracks the performance of your keywords. You won't have to spend hours manually preparing reports. Moreover, when there is any anomaly in the data, heybooster will send you an instant notification. This way, you can take action quickly.

How to detect the keywords that no longer rank on Google

  1. In the first step, sign up for heybooster.
  2. In the second step, click on the Integrations section on the left side and connect your data sources with heybooster.
metin içeren bir resimAçıklama otomatik olarak oluşturuldu
  1. In the third step, click on the Insight Categories and run “keywords position reports” package.
  1. Then click on “Keywords that lost their position” insight.
  2. That's it! Now, you have detected keywords that lost their position. Moreover, by clicking on the Set a Notification option, you can receive an instant notification when there is any change in the data.
metin içeren bir resimAçıklama otomatik olarak oluşturuldu

Why do keywords lose position?

  1. Algorithm updates

Google regularly updates its algorithms. During and after these updates, there may be a visibility loss in keywords. However, if the update is not too contrary to the structure of the algorithm, it will return to its previous state within a short period of time.

So what to do?

Regularly monitoring these algorithm updates and producing content that is compatible with the algorithm can help you deal with this issue. This way, you will not overlook important factors during content creation.

  1. Changes in user intent

The primary goal of search engines is to show results directly related to the search intent of users. If over time the results users expect to find by using a certain keyword change, your content may lose visibility. This is because if your content and the keyword no longer match, search engines may not consider those keywords relevant anymore.

So, what to do?

In such cases, you need to analyze the user intent correctly. It may be a good strategy to update your web page for the needs of users by establishing the pain-solution balance.

  1. Technical issues

Disruptions in the SEO health of your website can cause keywords to lose ranking. Such as slow loading times, broken links, or duplicate content are the most common technical problems. These problems not only affect the user experience, but are also not welcomed by the algorithms.

So what to do?

Regularly performing technical analysis of your website will eliminate this problem. Get technical SEO optimization with heybooster now!

  1. High competition

If there is a lot of competition on a keyword and your competitors are better than you in content quality and other factors, this can negatively affect your keyword position. Sometimes, there may be situations such as your competitors throwing you out of the ranking for keywords where competition is very intense.

So, what to do?

In such cases, if you are not a website with a high authority on the SERP, it may be wiser to turn to keywords with lower competition. Thus, you focus on keywords that you can establish authority with.

  1. Keyword stuffing

Keyword stuffing is called overusing a keyword to rank on the SERP. It is keyword stuffing to use it many times in the same paragraph or sentence and the keyword does not look natural.

It is used to traffic search engines and actually harms your SERP rankings on the contrary. Because search engines are able to detect this strategy more successfully day by day. This can lead to websites doing keyword stuffing being penalized or even banned from the SERP completely.

So, what to do?

When using the keywords you want to be visible, you should be careful not to overuse them and keep them natural in the text. Thus, they are not considered harmful content by the algorithms.

5 Best Practices to Improve Your Visibility 

Do a full analysis of your website

You can start by analyzing the technical, content and structural components of your website. You should find the source of the problems by identifying the negative factors that may affect the performance of your website.

Optimize on page SEO

Putting emphasis on on-page features like title tags, meta descriptions, and header tags may help make your website more appealing to users when they see it in search results. Improving these aspects can result in increased user engagement and more organic clicks.

Improve technical SEO

Improving website health elements will improve user experience and ultimately your ranking. By ensuring that your website is free of technical difficulties, you may re-rank keywords that have decreased in popularity.

Update your content

Remove old or useless information from your content to make it more relevant. Make sure your material is well-organized, includes relevant keywords, and provides a pleasant user experience.

Monitor your progress

Use heybooster to track the performance of your improvements over time. This will help you stay in control of the process and make any necessary adjustments.

Final Thoughts

As a result, your keywords losing ranking depends on many factors. Of course, although this is a negative situation, the important thing is to take quick action.

Your assistant to take this action is heybooster. Thanks to heybooster, you can detect your keywords that lose ranking completely automatically. Moreover, heybooster notifies you instantly when there is any change in the data.

Discover SEO insights to not lose keywords on Google!

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