It might seem like a great thing if your eCommerce store is getting a lot of visits. But are these visitors really interacting with your website? 🕵️ If you are suffering from high bounce rates, your visitors who click through ad campaigns to reach your website leave without any further interaction. This means you may be losing some golden opportunities!
Why Is It Important for an eCommerce Company to Reduce Ad Bounce Rates?
Wouldn’t you want your visitors to fall in love with your eCommerce store at first sight instead of immediately leaving upon arrival? 🚀If you reduce your ad bounce rates, you will be more likely to increase your conversions. This is extremely important to get the return of investment in your ad campaigns.
Spending money on ad campaigns without gaining customers is a huge waste of your money and time. So, increasing your visitors’ engagement with your eCommerce store is crucial to make sure that your ads money is well spent!
How to Reduce Ad Campaign Bounce Rates
Now that you know why you need to pay close attention to your bounce rates, it’s time to find out how you can reduce them. We have listed the top 10 problems that cause high bounce rates for eCommerce stores.
Decrease Page Load Time
The first thing you need to check if your eCommerce store is struggling with high bounce rates is your page load time ⏳ Long page load time is one of the biggest obstacles to a smooth user experience. If your page takes too long to load, your visitors will not stick around to see what you have to offer.
Long page load times are especially detrimental to the mobile experience as mobile users are even less patient when it comes to slow page loads. If your pages load slowly, almost nothing else matters.
No matter how good your page designs are, or how beautifully you have written your copy, if your page load time is long, your visitors will never see those 😳
Here are a few things you can do to shorten your page load times and increase the likelihood of conversions:
- Optimize your images: You may need to compress your images if they are too big in size to ensure a better page load time.
- Cache your pages: Caching means search engines keep a copy of your web page so that the server does not do extra work to set up the web pages from scratch for every new visitor. You can reduce your load times significantly by caching your web pages.
- Reduce redirects: Every time you use a redirect for a web page, the response times increase due to the prolonged HTTP request. By reducing your redirects, you may be able to optimize your page load time as well.
Optimize Your Navigation
Think of it like shopping in an area in the city that you have never visited before 🛍️ If the street signs are hard to read or not readily accessible, if the roads are long winded and deserted, you will likely give up and go home sooner.
The same is true for the navigation of your eCommerce website. You need to make sure you have clear directions that accurately describe your content which your first-time visitors can easily understand.
If your visitors cannot easily figure out where the content they are looking for is located in your website, they will leave without much interaction.
This means you need to optimize your navigation for a better user experience. You can start by making sure all your landing pages are linked from your homepage or your navigation bar.
Improve Your Mobile Version
Did you know that more than half of all web traffic across the globe is mobile traffic? 🌍📱 This means most likely that there is a considerable portion of your visitors who are viewing your website on their mobile devices.
This is also extremely important for Shopify bounce rates as creating a mobile-friendly online store is crucial for the integration and optimization of the mobile experience of marketplaces on Shopify as well!
If you have not paid too much attention to the mobile version of your website so far, it may be a good time to get to work! 🧑🔧
Shorten Your Paragraphs
One thing that pushes your visitors away is long paragraphs. If your landing pages are filled with impossible-to-read long paragraphs your visitors will be likely to leave without a second thought 🚶
Shorten your paragraphs to increase the readability of your web pages. You can also use bullet points and lists as well as subheadings to make your texts more easily digestible. This way, your visitors will be more likely to stay for a read and further engage with your content.
Better target your ads
If you have bounce rates higher than the industry average, you may need to better target your ads to the relevant audiences. A Google Ads high bounce rate means that you are attracting visitors but they are not staying to engage with your content or to browse further on your website.
This could be a sign that you are targeting your ads to the wrong audience 😶📢You may need to tinker with your keywords a bit or create different landing page options to figure out which ones your audiences respond to the most.
Make sure your keyword list is up to date. You may need to check whether you are focusing on “high-value” keywords. These keywords are the keywords that have the highest value when it comes to traffic, conversion, brand and customer persona.
Clear calls to action
Depending on the design of your landing pages, your call to action may be causing your ad bounce rates to flare up. Your call to action functions as a directive that lets your visitors know what to do.
If your call to action is not clear, just like in the case of bad navigation, your visitors will be confused and leave without further interaction.
Your call to action will be dependent on your goals for your customers 🎯 This could change depending on your audience and your product. For eCommerce store owners the main goal will be conversion to purchase.
In your landing pages, you should showcase your offers and deals and direct your visitors to your products that fit their needs with a clear call to action.
You can also customize your call to action according to different traffic sources. If you have Facebook ads with high bounce rates, for example, you may need to work on the call to action for the landing pages you link from your Facebook ads.
Your call to action should be immediately visible upon visit. The font, placement and design of your call to action should be attractive to your visitors.
Improve Your Landing Pages
Creating attractive, easy-to-navigate, readable landing pages is the key to reducing ads bounce rates. Another key point to a good landing page is building a sense of urgency with your call to action.
Another thing to consider about your landing pages is their diversity and number. Depending on your eCommerce business, especially if you have several customer segments that you are targeting, creating multiple landing pages may be extremely beneficial.
If you create multiple landing pages, you will be able to customize them according to your high-value keywords. This way, you will be able to raise the relevance of your landing pages to the experiences of different customer segments and those who arrive at your website through differing searches.
Creating better and more diverse landing pages will help you better target your customers. But how will you know which of your landing pages are “better”? You need to track the performance of each landing page to figure out which design and call to action perform better than others.
Of course, you will not be able to do this manually. You will need a trusty tracking tool to tell you about the performance of your landing pages. Look no further! heybooster will track the performance of your landing pages and let you know of any anomalies immediately.
- Join the world of heybooster to start learning more about your own performance 🪐
- Log in to the panel and select integrations on the bottom left corner to integrate your eCommerce store data with heybooster.
Then click on data sources and connect with heybooster. Don’t worry, all data sources are in one page. No need to get stressed out among countless tabs!
Next, click on insight categories on the left. Then, go to landing page performance.
And that’s it! Now you can accurately track the performance of your landing pages and get insights into the problem points you should pay attention to!
Optimize Your Internal Link Strategy
You should be linking to your own web pages in your blog posts and other relevant pages. This way you may keep the attention of your visitors on your content and may direct them to further engagement.
However, you should always make sure your internal links open in new tabs. This way, your customers can browse through your website without losing track of their trace. In addition, they will be more likely to spend more time on your website as they navigate across new pages.
Diversify your content
One of the ways you can diversify your pages is through interactive content. Since we want your visitors to engage with your content, what could be a better way to get them to stay than leading your visitors to interact with you immediately through your content!
But what does interactive content mean? It could be quizzes and infographics or fun surveys that will grab the attention of your visitors.
One way to diversify your content is to use different mediums. If you have mostly focused on written blog posts so far, you may want to try video content 📹
Another way to spice up the variety of your content is to create engaging and high-quality images which you can use both for your blog posts and landing pages to break up the density of text ✨
Track your ad campaign bounce rate like a hawk!
Now you know all the most significant reasons your bounce rates may be higher than average. However, how can you make sure the remedies we have discussed are working? 🤔 You need to track your ad campaign bounce rates and note any changes in your performance immediately to figure out which strategy is most beneficial for your eCommerce store.
Even with the keenest of eyes, you will not be able to track your progress manually. You will need a smart and trustworthy tool to keep track of changes in your ad campaign bounce rates. But which tool could this be? 👀 Like always, heybooster has your back!
heybooster will track bounce rates and individual sessions of your ad campaigns for you and let you know of any sudden changes immediately.
- Hop on to heybooster and sign up!
- Next, click on integrations on the bottom left and then on data sources to connect your data to heybooster. Don’t worry, all you need to do is to click on a few buttons all on the same web page.
Then, click on insight categories on the left and head to landing page performance. Click on Google Ads Landing Pages' Clicks Higher Than Sessions from the list.
And there! Now you can track the bounce rates of your ad campaigns. To be notified of any changes, click on “Set a Notification”.
Now, you have all the tools you need to figure out how to lower the bounce rate with the help of heybooster. Once you have figured out your problem points, finding the remedies will be a cinch!