Most remarketing ads drive traffic to products that aren't selling

2 min read
Emre Can Kartal
Aug 25, 2023

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Remarketing ads are a critical part of the eCommerce marketing toolbox, but what if they are driving traffic to the wrong products?

eCommerce managers using platforms like Google Ads and Meta (Facebook) Ads need to ask themselves: Are my ads really promoting the products that will increase marketing revenue?

Let's consider two scenarios:

  1. Low-Value, High-Selling Accessories: You have a $1 accessory that sells like wildfire. Because of its high sales numbers, it appears more frequently in your remarketing ads, overshadowing your main products.
  2. High-Value, Low-Selling Items: A high-priced item on your website garners a lot of interest and website visits but doesn't convert to sales. Advertising platforms keep pushing this product in remarketing ads, anticipating a high ROAS (Return on Ad Spend) if it sells.

In both cases, your ad budget goes to waste, targeting products that won't maximize your profits.

heybooster shows you both your top-selling products and the ones that appear most in your remarketing channels. This way, you can make sure your remarketing ads focus on the products that will actually bring in sales.

Why not schedule a discovery call to dig deeper?


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