How To Use Metrics In Shopify Analytics To Grow eCommerce Business?

7 min read
Bengü Demirtaş
Oct 11, 2022

In this article

Growing your business as an ecommerce manager means paying close attention to your marketing and sales data. To start managing your online store more efficiently, you need to know where there is room to grow and what you can improve about your sales strategy. In today’s rapidly changing digital landscape, keeping up with the trends with a strategic sales outlook that anticipates customer tendencies is more than half the battle. Shopify Analytics provides you with incomparable insight into your sales data and helps you grow your business with an informed perspective. With heybooster’s Shopify integration, you can start growing your ecommerce business through a deep understanding of the problem points and opportunities for improvement in your sales and marketing strategy.

What are the benefits of using Shopify Analytics to grow an online store?

Shopify Analytics offers online store owners and digital marketing teams an extensive dashboard with detailed analyses of the performance of their online businesses. In this dashboard you get direct information about your sales activity, repeat customers, conversion rates, popular products, popular landing pages, most successful marketing channels and more.

On the Shopify Analytics dashboard, ecommerce marketing teams and store owners can easily view their performance metrics without having to switch between multiple platforms. Having easy access to performance metrics is crucial for the betterment of business decisions.

Shopify Analytics provides ecommerce marketers with actionable insights related to their business performance. It offers opportunities for growth through metrics related to expenditure and helps you adjust your budget accordingly. Further, it helps improve your tax management strategies.

In addition, through metrics related to the most popular products on your online store, Shopify Analytics helps you optimize your product selection according to customer behavior. What’s more, it helps you better understand the demands of your customers and build inventory much more efficiently.

How to use Shopify Analytics to boost your sales?

Understanding and managing your sales and marketing data through Shopify Analytics is the first step to boosting your sales. First, get to know the types of reports that Shopify Analytics offers for the betterment of your online business strategy. On the Shopify Analytics dashboard, you will have access to several kinds of reports.

Acquisition reports will give you insight into the behaviors of your visitors. It will provide you with data relating to sessions over time which shows the number of visitors that your store attracts within a period of time. Secondly, it will give you data on visitors that were referred to your store through other sources like affiliate links. Lastly, it will give you insight into the geographical regions where your visitors arrive at your online store.

Behavior reports will provide you with insights relating to how your visitors engage with your store. In these reports, you will better understand how your visitors take action. The information on behavior reports include online store speed, most popular online store searches, sessions by landing page, sessions by device and even online store cart analysis which analyzes which products your visitors most often pair together in their online cart. These reports will help you choose better product selections, come up with profitable deals and better target your sales.

Customer reports will provide you with insight into numbers relating to your sales. You can clearly see your repeat customer rates, data relating to the location of your customers as well as data on your frequent purchasers. You can even get insight into your at-risk customers who have not made a purchase in a long time. These reports will help you build better marketing campaigns through more efficient segmentation.

Inventory reports provide you with detailed information on the status of your inventory by the end of the month. You will get daily inventory average and sale percentage. It will offer abc analysis which grades each product according to revenue it brings within your overall sales. Further, it will tell you the days of inventory remaining based on previous sales. Overall, these reports will help you better organize your inventory and plan your restocking processes.

Marketing reports will show you the marketing channels that bring the most traffic, conversion rates by first and last interactions and their comparison and the sales and sessions that are attributed to marketing. For marketing managers, these reports are crucial for the improvement of marketing strategies and will give invaluable insight into the types of marketing that provide the biggest return on investments.

Order reports will tell you about your shipping and delivery times and data relating to fulfillment over time. These reports will help to quickly identify defective products and to maximize customer satisfaction.

As one of the most crucial types of reports available at Shopify Analytics, profit reports give insight into cost and profit margins. In this report you can find data relating to profit by product, location and over a range of time. These reports are significant for your budget planning.

Sales and retail sales reports give detailed information on sales by product, channel, discount, location, over time etc. There is a wide range of sales reports on Shopify Analytics available to online store managers.

Custom reports are also available on Shopify Analytics. Ecommerce marketers can create their own report models through a wide range of filters and editing features and pick out necessary data tailored to specific needs and projects. heybooster’s shopify integration will notify you immediately with actionable insights pulled from the reports of your choice.

Such detailed and extensive reporting can seem intimidating at first look. However, with heybooster’s Shopify integration, you will be alerted with actionable and clear insights into the problem points in your business strategy. heybooster will let you know of unusual activity while tracking your KPI’s and will help you efficiently understand your customer, sales and marketing data.

When reviewing your reports it is important to have the right questions in mind. Pay attention to problem areas in your data and pair your reports according to relevance. Look closely into the motivations of your visitors. What most incentivizes your visitors to make a purchase?

Another crucial point is to look at points of interference. Is there an element that distracts your visitors from completing a purchase? Is the customer experience smooth? Are there any problems of confusion that meddle with the directness and simplicity of your service?

Why you need more than the default Shopify Analytics dashboard for growth

The default Shopify Analytics dashboard gives you an overview of all the available reports. However, for a more extensive growth strategy, the default Shopify Analytics dashboard may not be enough. Don’t hesitate to create custom reports appropriate for your business needs and growth goals. Although the default dashboard will provide you with a good understanding of growth opportunities, accurately targeted and business-specific custom reports will give you a more pointed overview. Check out the several Shopify analytics plans and reflect on which reports are crucial for your business goals. Not all reports may be available with every plan.

How heybooster’s Shopify integration helps you to grow your store

heybooster’s Shopify integration helps you keep track of all the crucial data that you need to be on top of. heybooster will automatically perform checks regarding your data and will alert you immediately of problem points and highlights. With heybooster, you can set up alerts for specific insights on your reports, daily, weekly or when changes occur. You can redirect your notifications to your email or slack. heybooster will list the crucial issues through Shopify integration and will let you know of growth opportunities immediately. Start using heybooster’s Shopify integration to begin your online store’s growth journey as soon as possible!


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