Your PPC campaigns performance on your eCommerce business is constantly changing, 90% of eCommerce PPC campaigns can break instantly and this effects your conversion rate metrics. It is very normal, and your eCommerce PPC campaigns need to optimization constantly.
You should get a consultation with someone who offers PPC Campaigns auditing as a way to track and improve conversion rates on your eCommerce website. A known solution is to hire someone to assist you with tracking and improving your PPC campaigns.
This is not a cost-effective or scalable method for PPC campaigns auditing due to the fact that these practices are not cost-effective.
If you are worried about PPC campaigns metrics audits, don't worry! Heybooster is here to assist you with everything you need.
Heybooster can audit the configuration of your eCommerce PPC campaigns and provide you with an analysis of the ways in which you can improve all of the issues that are currently bothering your PPC campaigns metrics based on the results you get from heybooster.
Why is performing an eCommerce PPC campaign audit important?
There are so many things to keep track of when managing an eCommerce PPC campaign. It can be overwhelming at times. Even the most experienced marketers can forget to check something here and there. But, in order to avoid costly mistakes and ensure your ads are performing at peak efficiency, you need a system that helps you stay organized and on top of things. An audit is just the system you need. An audit focuses on uncovering problems and risks before they have a chance to grow into devastating failures. An eCommerce PPC audit is a process for inspecting your PPC account from every angle with the objective of identifying risks, deficiencies, and inefficiencies that require repair or correction. Such an audit will not only reduce the risk of failure but also improve performance by highlighting areas where optimization is needed.There are many reasons why conducting an audit is important. But, here are a few key reasons why you should perform an audit on your eCommerce PPC campaigns and a few reasons why you shouldn’t.
What are the process of eCommerce PPC audit?
There are a few key steps to any successful PPC audit. - Preparation - Before you begin your audit, you need to collect all the data and information you will need during the audit. You will also want to set aside a chunk of time that you can dedicate to the audit in order to avoid getting distracted or rushed. - Gathering Information - An audit is not a one-time event. It is an ongoing process of monitoring and improving your PPC campaigns. During the audit, collect information related to your PPC campaign including but not limited to your account structure, bidding strategy, and landing pages. - Assessing Your Audience - Assessing your audience is a critical part of any PPC campaign, and it is even more important during an audit. You want to know what your potential customers are like so you can create an appropriate and compelling message for them. - Analyzing Your Data - Analyzing your data is what will reveal areas of improvement in your PPC campaign. Be sure to include both campaign data and account data during the analysis.
How to Perform an eCommerce PPC campaign Audit?
Before you start your audit, you will want to make sure you have all the necessary data and information at your fingertips. You will also want to set aside a chunk of time that you can dedicate to the audit in order to avoid getting distracted or rushed. With everything you need at your disposal, here are the steps for conducting a thorough eCommerce PPC campaign audit. - Preparation - Before you begin your audit, you need to collect all the data and information you will need during the audit. You will also want to set aside a chunk of time that you can dedicate to the audit in order to avoid getting distracted or rushed. - Gathering Information - An audit is not a one-time event. It is an ongoing process of monitoring and improving your PPC campaigns. During the audit, collect information related to your PPC campaign including but not limited to your account structure, bidding strategy, and landing pages. - Assessing Your Audience - Assessing your audience is a critical part of any PPC campaign, and it is even more important during an audit. You want to know what your potential customers are like so you can create an appropriate and compelling message for them. - Analyzing Your Data - Analyzing your data is what will reveal areas of improvement in your PPC campaign. Be sure to include both campaign data and account data during the analysis.
Things to look for during your eCommerce PPC campaigns audit?
There is no fixed checklist for an eCommerce PPC campaigns audit. But, there are certain factors you need to keep an eye out for. Here are a few of them. - Accurate Account Structure - Your account structure has a direct impact on your campaign performance. If you account structure is flawed, it will lead to a poor campaign structure. - Ad Relevance - Relevance is key to a successful PPC campaign. If your ads are not relevant, they will be ignored. - Ad Frequency - The frequency with which you run your ads is directly related to their performance. The more often you run your ads, the more chance you have of them being clicked on. But, you don’t want to run your ads too often. Doing so will lead to the ads becoming less effective. - Ad Quality - Your ad quality is what gets your customers’ attention and entices them to click on your ads. Bad ads are ignored while good ads are clicked on.
