In any business, it is important to keep track of metrics and statistics. These will help you understand gaps and opportunities better and make informed decisions regarding eCommerce marketing and other such strategies. An eCommerce marketing audit is an inspection or check of your marketing strategy. It helps you understand how well your eCommerce business is doing in terms of various factors like conversion rates, traffic, revenue, etc. An eCommerce marketing audit will help you find the weak points in your marketing strategy so that you can strengthen them accordingly. Let’s take a look at some tips for conducting an eCommerce marketing audit;
Common solution is getting a consultation with someone who offers eCommerce marketing auditing as a way to track and improve conversion rates on your eCommerce website. A known solution is to hire someone to assist you with tracking and improving your eCommerce marketing.
This is not a cost-effective or scalable method for eCommerce marketing auditing due to the fact that these practices are not cost-effective.
If you are worried about eCommerce marketing metrics audits, don't worry! Heybooster is here to assist you with everything you need.
Heybooster can audit the configuration of your eCommerce marketing and provide you with an analysis of the ways in which you can improve all of the issues that are currently bothering your eCommerce marketing metrics based on the results you get from heybooster.
How To Perform An eCommerce Website Audit?
An eCommerce website audit is a way to find out how well your eCommerce store is functioning. There are many things you need to keep in mind while performing a website audit. You can start with the site’s usability and accessibility. Once you have determined the usability of the site, you can go on to check the site’s load time. This will help you determine the site’s speed. You can also check for broken links and images. All these things will help you find out how well your site is performing. You can also check for duplicate content on your site. This will help you determine the quality of your content and whether it is unique and error-free.
How To Performa An eCommerce Website SEO Audit?
SEO is about building trust with your customers, getting them to visit your website, and then converting them into paying customers. It is important to know that SEO is not just a one-time thing, but it's a continuous process of creating content and building links to your website. While performing the audit, check if your website has the following:
Keywords: Make sure that the main keywords and long-tail keywords are present on your website. This will help with your rankings and give your website a better chance to be found.
Website Title: The title of your website can make or break your traffic and sales. Your title should be descriptive and clear about the content of your website.
URL: Your URL should be descriptive about your business and product. Make sure you don't have any misspellings in your URL, as this can negatively impact your rankings.
Content: Visitors to your website don't just want to see pretty pictures. They want to read content that helps them solve a problem or discover something new. Make sure your website content is clear and concise but also detailed enough to help your audience.
How To Perform An eCommerce Website Conversion Rate Audit?
If your conversion rate is low, then you need to find out why. There are multiple factors that can affect your conversion rate, including your website design and layout, user experience, and website speed.
Website Design: Always make sure your website design is up-to-date and that it doesn't look outdated. People don't have time to look at something that is dated. Make sure your website design is clean and that it is user-friendly. This will help increase the number of leads and sales.
User Experience: The user experience is everything the user does while they are on the website. This includes the clicking on different links and buttons, the buttons, and even how long it takes for the website to load.
Website Speed: Website speed is one of the most important aspects of your website. This is because it can affect your Google rankings, as well as the number of sales you get from your website. If your website is slow, then people will leave your website before checking out.
How To Perform An eCommerce Website PPC Audit?
Keyword research is something that can help you build your organic traffic and website links to your site. This is why you should always keep an eye on the performance of your PPC campaigns, as well as your organic campaigns to your website. The following are some of the things you need to check while performing a PPC audit to your website:
Existing Keywords: Make sure you are using the existing keywords in your PPC campaigns. If you're not, then you are missing out on a lot of traffic to your website.
No Existing Keywords: If there are no existing keywords in your PPC campaign, then you should add them to your campaign immediately. This will help bring more traffic to your website.
New Keywords: If there are new keywords in your PPC campaign that are bringing traffic to your website, then you should optimize this traffic and make it into a lead.
How To Audit shopping funnel for an eCommerce website?
In order to monitor which steps of the shopping funnel you lost most of your customers, you will need to create a shopping funnel audit report. It may be a good idea for your team to make a detailed analysis if the completion rate drops specifically more than other steps in order to determine which browsers will drop their completion rate most frequently and which channels will drive low-performed sessions most. A normal walking funnel requires the website to take certain steps; heybooster identifies the funnel steps without having to work with complex shopping funnel reports and instead allows you to work on these aspects directly.