How to Get Bid Adjustment Report in Google Analytics 4

Google Ads
8 min read
İsmail Atasoy
May 5, 2023

Table of contents

Do you know the secret to maximizing your return on investment (ROI) in online advertising? It's all about bid adjustment reports. Without them, you could be wasting valuable advertising dollars and missing out on potential conversions. Are you ready to discover the power of bid adjustment reports?

 Bid adjustment reports are a crucial tool for any online advertiser looking to optimize their campaigns. In essence, these reports provide data on how different targeting options, such as location, device, and time of day, affect the performance of your ads.

By analyzing this data, advertisers can adjust their bids for different targeting options to ensure they're only paying for clicks that are most likely to result in conversions.

But why are bid adjustment reports so important? 

Well, without them, advertisers would be blindly setting bids for different targeting options, likely resulting in wasted ad spend and poor campaign performance. Bid adjustment reports allow advertisers to make data-driven decisions and optimize their campaigns for maximum ROI.

In this blog post, we'll take a deep dive into bid adjustment reports, exploring what they are, how they work, and why they're so critical for online advertisers. By the end of this post, you'll be equipped with the knowledge you need to take your online advertising campaigns to the next level.

How to get bid adjustment report in Google Analytics 4

Google Universal Analytics is being replaced by Google Analytics 4, which is causing concerns for users due to its complexity. However, it is important to note that GA4 may not be the best option for everyone, especially eCommerce experts with tight deadlines or users without relevant expertise or training.

A simpler, more effective tracking tool like heybooster may be a better choice. heybooster offers automatic and prioritized reporting, saving time and effort, and sends alerts for unexpected changes. Switching to heybooster can make it easier to find audience reports without struggling with GA4's inaccessible gaps.

heybooster is all you need to get your bid adjustment report!

heybooster monitors all your data 24/7, fully automatically. Moreover, it sends you a notification when any anomaly occurs in your data.

Thanks to these notifications, instead of constantly checking manually, heybooster helps you to take action at critical times.

Well then let's see how to get bid adjustment report with heybooster!

  1. The first thing you need to do to get your report is to sign up to heybooster.
  2. In the second step, click on the Integrations title on the left and connect your data sources with heybooster.
metin, ekran görüntüsü, yazılım, bilgisayar simgesi içeren bir resimAçıklama otomatik olarak oluşturuldu
  1. In step three, click Integration and run the Google Search Ads Performance package.
metin, ekran görüntüsü, yazılım, web sayfası içeren bir resimAçıklama otomatik olarak oluşturuldu
  1. Then click Active Campaign Performance insight.
metin, ekran görüntüsü, yazılım, işletim sistemi içeren bir resimAçıklama otomatik olarak oluşturuldu
  1. That's it! Now your bid adjustment report is ready. Don't forget to turn on notifications by clicking Set a Notification.
metin, ekran görüntüsü, yazılım, sayı, numara içeren bir resimAçıklama otomatik olarak oluşturuldu

What Are Bid Adjustment Reports?

Bid adjustment reports are a type of performance report that provides data on how different targeting options are affecting the performance of your ads. Specifically, bid adjustment reports show how changes in bids for different targeting options impact the following metrics:

  • Impressions: the number of times your ad was displayed
  • Clicks: the number of clicks your ad received
  • Click-through rate (CTR): the percentage of people who clicked on your ad after seeing it
  • Cost per click (CPC): the average cost of a click on your ad
  • Conversions: the number of times someone completed a desired action on your website after clicking on your ad (such as making a purchase or filling out a form)
  • Cost per conversion: the average cost of a conversion

By analyzing these metrics for different targeting options, advertisers can determine which options are driving the most conversions at the lowest cost and adjust their bids accordingly.

How Do Bid Adjustment Reports Work?

To generate a bid adjustment report, advertisers must first enable bid adjustments for the targeting options they want to analyze. For example, an advertiser might enable bid adjustments for mobile devices, so they can see how bidding more or less for mobile traffic affects their campaign performance.

Once bid adjustments are enabled, advertisers can generate a bid adjustment report for a specific date range. This report will show how different bid adjustments for each targeting option impacted the performance metrics mentioned above.

For example, a bid adjustment report might show that increasing bids for mobile devices by 50% resulted in a 10% increase in conversions, while decreasing bids for desktop devices by 25% resulted in a 5% decrease in clicks. Armed with this data, advertisers can make informed decisions about which targeting options to adjust their bids for to maximize ROI.

Why Are Bid Adjustment Reports So Important?

Bid adjustment reports are critical for online advertisers for several reasons:

  1. They help advertisers make data-driven decisions: Instead of guessing which targeting options are driving the most conversions, bid adjustment reports provide concrete data that advertisers can use to optimize their campaigns.
  2. They save money: By adjusting bids for targeting options that aren't driving conversions, advertisers can avoid wasting ad spend on clicks that aren't likely to result in sales or leads.
  3. They improve campaign performance: By optimizing bids for high-performing targeting options, advertisers can improve overall campaign performance and increase ROI.

In short, bid adjustment reports are an essential tool for any advertiser looking to get the most out of their online advertising campaigns. Without them, advertisers would be left guessing which targeting options are driving the most conversions, resulting in wasted ad spend and poor campaign performance.

Interpreting Bid Adjustment Reports

Now that we know what bid adjustment reports are and why they're important, let's talk about how to read and interpret them. Here are some key insights to keep in mind when analyzing bid adjustment reports:

  1. Look for trends: When analyzing a bid adjustment report, don't just focus on individual data points. Instead, look for trends over time. Are certain targeting options consistently outperforming others? Are certain ad groups or campaigns consistently performing well or poorly?
  2. Identify top performers: Use bid adjustment reports to identify which targeting options, ad groups, or campaigns are driving the most conversions at the lowest cost. These top performers should be the focus of your bid adjustments moving forward.
  3. Segment data by demographics: Bid adjustment reports can provide valuable insights into which demographics are responding best to your ads. For example, you might find that women aged 25-34 are more likely to convert than men in the same age range. Use this information to adjust your bids for different demographics accordingly.
  4. Consider seasonality: Keep in mind that bid adjustment reports can be affected by seasonality. For example, you might see a spike in conversions during the holiday season, or a decrease in conversions during the summer months. Be sure to take these seasonal trends into account when analyzing bid adjustment reports.
  5. Experiment with bid adjustments: Bid adjustment reports are a powerful tool for optimizing your campaigns, but they're not a magic bullet. Be sure to experiment with different bid adjustments for different targeting options, and monitor the results carefully. Over time, you'll learn which adjustments work best for your particular campaign.

Best Practices for Bid Adjustment Reports

Now that we've covered the importance of bid adjustment reports and how to interpret them, let's talk about best practices for creating and using these reports to optimize your ad campaigns.

# Checklist: Analyzing Bid Adjustment Reports for Optimization Check
1 Analyze the Results
- Identify bid adjustments that had the biggest impact on performance.
- Identify bid adjustments that had a negative impact on performance.
- Identify bid adjustments that had little to no impact on performance.
- Determine how bid adjustments could be optimized to improve performance.
2 Develop an Optimization Plan
- Determine which bid adjustments should be increased, decreased, or removed.
- Test different bid adjustments to find the optimal settings.
- Identify other changes that could be made to improve performance (e.g. ad copy, landing pages, targeting)

In conclusion, bid adjustment reports are a powerful tool for optimizing your online advertising campaigns. By setting clear goals, segmenting your data, using A/B testing, monitoring your results, and using audience targeting, you can create effective bid adjustment reports that drive maximum ROI.

Now get your bid adjustment report with heybooster!

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