The types of electronic payment methods are increasing day by day and many e-commerce businesses use these payment methods. That's actually a good thing, the easier the payment, the easier the purchase and the incentive to buy. However, the situation that broke the measurements of e-commerce businesses is with 2-step verification that takes place during this purchase process and redirecting to the site again.
SEO Performance Tracking 📊
The result of every action and strategy that you track in digital marketing will be reflected in the metrics, and any changes you might make from these metrics can be understood much easier. In a previous post, we emphasized the most important KPIs of SEO teams.
The 10 Most Important SEO KPIs You Should Be Tracking
It's not enough to make technical changes and develop content to be SEO-ready. Keep up-to-date with the changes made, ensure compliance with the algorithm, determine how your metrics are affected by the changes, and establish a KPI in line with your growth goals.
What is the duplicate meta titles?
A good strategy is to avoid duplicate page titles (meta titles), since the more duplicate content and duplicate page titles (meta titles) on your site, the lower these pages will be ranked in the search engine's ranking. For example, let your product category page where you rank Gifts For Father's Day.
Conflict Queries Between DSA and Search Campaigns
You might have noticed that the keywords you set up to drive traffic to your search campaigns attract your potential customers with irrelevant landing pages from DSA campaigns. You will have a greater chance of converting users from landing pages that your customers should reach because these keywords when targeted with search campaigns.
Products that cannot be sold in the ad
Wow, would you have invested in something that wouldn't sell for 30 days? Together we wish it hadn't happened. There may have been a drop in demand for these products as a result of changing seasonal patterns. Like, you want to sell sweaters in the summer.
Managed bids increase visibility
Display ads are one of the one effective way to build brand awareness. To maintain that effectiveness, you have to make sure the ads are visible to your target audience every hour. You should careful to keeping the campaigns' visibility as high as possible is to keep control of the campaign's sources.
Shopping Funnel: Tracking Shoppers' Behavior
If you have an e-commerce store, most probably one of the your goal is to create a flow that will encourage users to shop again and again. There is a way to follow that request and develop an approach. You can call it Conversion Funnel or Shopping Funnel.
Which Ad Content Have Highest Performance?
Did you know that Heybooster now also produces analytics for your Facebook ads? Would you like to determine which ads you set up to increase your sales or which ads you use to increase your brand awareness perform best by your target audience?
Find & Fix | Duplicate Transactions
Sometimes when you look at your sales data, do you say there is something wrong with this? When you are analyzing your sales data, you might encounter with more purchase data(value) than you were expecting, it is pretty normal to be worried because this will cause your strategy to appear wrong.
Tiny situations' huge cost
Some rodents are nibbling at your budget inside, do you hear that? These rodents are slowly causing huge damage in places you have never noticed. What are these rodents? How is your budget running out? Come on, what are we waiting to detect.
Get Top landing pages by session
You don't need worry about performance changes or missing opportunities, in one email, heybooster Google Analytics Weekly Report summarizes all.