%72 of the company hasn't developed a data-driven culture yet! In other say they're gambling on their decisions! I'm sure some of them are lucky to have survived, but as we know, Amazon and others didn't rely on luck so they invested in data.
“Without data, you're just another person with an opinion.” W. Edwards Deming
And also the same research show us most of the company has a plan to solve measurement issues and making dashboards using reporting screens on the weekly marketing reports. If you don't have experience on data insight projects, it seems hard to make an organization out of that. But think about having a data insight tool constantly looking at your campaigns and letting you know if there's any new business opportunities.
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