PPC

Google Performance Max (PMax) campaigns promise an AI-driven approach to advertising by automating tasks such as keyword bidding. While this sounds perfect in theory, many advertisers discover that, in practice, AI alone can’t capture every detail of their business. This often leads to overspending on irrelevant searches or the unintended targeting of brand keywords at high CPC rates.

Wow, would you have invested in something that wouldn't sell for 30 days? Together we wish it hadn't happened. There may have been a drop in demand for these products as a result of changing seasonal patterns. Like, you want to sell sweaters in the summer.

You might have noticed that the keywords you set up to drive traffic to your search campaigns attract your potential customers with irrelevant landing pages from DSA campaigns. You will have a greater chance of converting users from landing pages that your customers should reach because these keywords when targeted with search campaigns.