Tired of worrying about your users leaving your Shopify store like kids at the amusement park bouncing on a trampoline? Do you think your website is not able to adapt to the eCommerce world?
Let us ease your mind a little.
You are not the only eCommerce business owner experiencing this issue. Bounce rate is actually one of the problems faced by many marketing teams. However, this should not make you think that the eCommerce bounce rate problem is unimportant.
In fact, it is a metric that you need to track regularly to understand users and improve your overall marketing performance. Because thanks to bounce rate reports, you can see missed points and create new strategies.
Grab a cup of coffee and go on a pleasant journey with us. 😊
How to Calculate Bounce Rate for Shopify
The bounce rate is calculated by dividing the number of single-page sessions by the total number of sessions. However, of course, we do not recommend doing this manually all the time😊 Instead, you need a system that will automatically report everything for you. Bounce rate google analytics tool may be one of the first recommended options for you.
However, Google Analytics can be quite challenging at first due to its complex structure. Because Google Analytics has a system that requires you to make many different adjustments. The tool you need is a simple yet effective interface and a user-friendly tool that will allow you to access everything with just a few clicks. Yes, we are talking about heybooster😎
heybooster reports your Shopify bounce rate with just a few clicks. Moreover, thanks to the option to set up alerts, it helps you take quick action by notifying you of any changes in the data. Thus, nothing escapes your notice, and you have total control. Then let's see how you can easily get this report with heybooster!
1. The first thing you need to do to choose heybooster as your teammate is to sign-up.
2. Secondly, click on Integrations from the menu on the left and connect the data sources and heybooster.
3. In the third step, click Insight Categories and run the Revenue Growth Opportunities package.
4. Click Low landing page relevance on paid campaigns on the page that opens
5. And that's it! You can now access the bounce rate report thanks to heybooster. Moreover, thanks to the Set a Notification option, you can receive instant notifications when there is any change in the data.
What Is a Good Bounce Rate for Shopify?
If we define what a good bounce rate looks like, we can say that it is like hot chocolate on a snowy and cold winter evening☕ However, the temperature and amount of cocoa will vary from person to person. Yes, that cliche answer is coming again, are you ready?
Average and good bounce rate varies from industry to industry, and unfortunately there is no rate that we can say is definitely the best. Because a bounce rate that is great for one industry may signal poor marketing performance in another.
“Then how do I find the average bounce rate that is most efficient for my Shopify store,” we hear you ask. The choice ultimately rests with you, taking into account your target market and company objectives.
Aiming for a bounce rate that is lower than the industry average, which you can uncover through research, is a smart place to start. From there, you may aim to minimize your bounce rate and keep your clients interested and coming back for more by using a variety of methods and strategies, such as upgrading your website's navigation, style, and content.
5 Ways to Reduce Shopify Bounce Rate
Now it's time to catch the little bunnies bouncing off your site! In fact, we have a few recommendations to follow if you want to let them see how exactly your products are what they want. Let's look at them together!
1) Use high-quality images and videos🖼️
To ensure that users are impressed as soon as they enter your Shopify store, you need to engage them visually. Rather than a website filled with textual content, a website with simple and elegantly designed images and information about the products they are looking for will enable users to interact with your website more.
Therefore, if users enter your website and are greeted by a web page consisting of only text related to your products, you have found one of the answers to why your bounce rate is high.
Add customer reviews👀
Reviews made by real customers give confidence to users who click on your Shopify products and help them spend a longer time on your site. If your product has been liked by other customers before, it is possible that your potential customers who visit your site can learn more about the product by reading these comments.
However, if there are no customer reviews, users may approach the product with prejudice and choose to visit different websites where they can read user reviews. This causes your eCommerce bounce rate to increase.
Show that you are trustworthy🌻
According to a statistic published by Statisca, 89% of users mention that security is a very important point for them while shopping online. Considering this statistic, you should indicate directly to the visitors that you use reliable payment methods, and that you offer returns and product exchange opportunities.
If users have to do a deep analysis of the website to understand that you are reliable, they will probably leave your site without taking any risks.
So gaining their trust will decrease your bounce rate. At the same time, security is one of the biggest reasons why many users abandon their online shopping carts. Let's learn more about online cart abandonment now!
Create a mobile-friendly Shopify store📱
In the US alone, $431.40 billion were spent on online shopping by mobile users in 2022. Have you still not fully optimized your Shopify store for mobile users? If you did not provide this optimization, you have found one of the reasons why your bounce rate is high.
You need to make all the improvements you make for desktop users for mobile users as well. Otherwise, you may not find a share for yourself in this big cake.
However, if you make the necessary improvements, you will have eliminated one of the possible reasons for your high bounce rate.
Add CTA buttons😊
Sometimes, although users like the images of your products and find your website interesting, they will continue to surf websites if they are not pushed by a CTA from you to go to the purchasing stage. Therefore, without overdoing it, you should show your users the CTA buttons and give them an idea of what to do.
CTA buttons help you both recapture users' attention and return them to actual customers. Thus, instead of just surfing on your website, they interact more with products that really interest them. This will have a positive impact on your bounce rate.
The high bounce rate may actually be the cause of bigger problems, although many people interpret it as simply that users leave the website because they don't like the products. Therefore, it would be much wiser to regularly get a Shopify bounce rate report and create the most appropriate strategies.