How to Track eCommerce Add to Cart Metric

7 min read
İsmail Atasoy
Mar 28, 2023

In this article

Add-to-cart rate is a vital metric for your e-commerce business. It shows what percentage of customers add at least one product to their cart each time they visit your site.

Monitoring and analyzing this data can provide valuable insights into the success of your marketing efforts and the optimization of your site.

For instance, an increase in add-to-cart actions with the same marketing budget can indicate the success of your product selection. Low add-to-cart rates, on the other hand, may indicate technical issues or a lengthy purchase process.

How To Get eCommerce Add To Cart Metric Report In heybooster?

1) To choose heybooster as your companion to make everything easy for you, the first thing you need to do is register!

2) Secondly, connect data sources and heybooster by clicking on the Integrations title from the menu on the left.

3) Then click on the Reports title from the left menu and run the Weekly Product Performance package from the page that opens.

4) Select the Weekly Add To Cart option from the package

5) And that's it! Now you can instantly access the data you want with heybooster and take the necessary steps.

What Is the Importance of Tracking E-commerce Add-to-Cart Metric?      

If you want to increase your business's reliability and sales, you need to track the add-to-cart metric. Here are five reasons why:

  1. Monitor cart abandonment rate: Analyze why your customers or potential customers abandon their carts, at what stage they leave, in which product this situation occurs the most, and make improvements accordingly.
  2. Remarketing: Identify the most added products and carry out remarketing studies for them to increase your purchase rate.
  3. Product analysis: Analyze the prominent aspects of the products with a high add-to-cart rate and improve the deficient areas in your remaining products.
  4. Improve checkout process: If your products have a high add-to-cart rate but low purchase rate, consider improving your checkout process.
  5. Measure marketing success: Track your add-to-cart rate to see how well your marketing strategies are working and make necessary changes.

By following the e-commerce add-to-cart metric, you can increase your business's profitability and measure the success of your marketing efforts.

Join heybooster to not miss all these highlights and have more!

How To Get eCommerce Add To Cart Metric Report In Google Analytics?    

We talked about the importance of the add-to-cart metric in measuring the performance of your e-commerce business. So, how can you find out how many people have added which products to their cart, and how many people have left your website without purchasing the products?

There are ways to do this manually for those familiar with things like coding and software, but this process may not appeal to everyone. An easier option is to get an add-to-cart metric report via Google Analytics.

However, it may not be easy to reach the data as you want with Google Analytics and analyze them. Although it is possible to see your add-to-cart metric reports with Google Analytics, which is daunting because it is not designed for the use of someone who does not know digital marketing, it is not very useful. Although third-party plug-in applications have emerged to increase ease of use, these applications may also threaten your computer and business data in terms of security.

As a result, what will you do if you are left alone with Google Analytics' complex interface and non-beginner-frinedly content? The easiest thing to do at this point is to switch to heybooster! Why would you go into another quest when there is heybooster, an application that offers the simplest and fastest reports you want and saves you from spending too much time and being burned out with reports that are difficult to understand?        

It's time to get rid of complex systems and choose the simplest and fastest one!

How Tracking eCommerce Add To Cart Metric Helps To Increase Your Revenue?  

Don't you want to turn people who add products to their cart on your website into real purchasers? So, is it possible to do this using the add-to-cart metric? Yeah! We've talked before about the importance of tracking this metric, and in fact, it's all about increasing your revenue or preventing you from spending unnecessary money on pointless marketing strategies.

As always, when we do something for our e-commerce business, our ultimate goal is to increase conversion rate and accompany customers towards the loyalty stage of funnel with the right strategies. At this point, we know that not every visitor to our site or adding a product to their cart will be a paying customer, but why should we undermine this potential by not taking advantage of the add-to-cart metrics we have obtained?

Every improvement you make on the website of your e-commerce business, every add-to-cart metric adjustment you will use will ultimately increase your business revenue. Tracking the add-to-cart metric can show you which areas of your website need improvement.

These improvements can be streamlining the checkout process, adding a FAQ section to answer customers' questions or establishing a chatbot communication, optimizing product content, or reviewing pricing policy. Each step can help you increase your revenue.

The important thing is to follow the add-to-cart metrics, analyze the reports you get and apply the right marketing strategies. In the remainder, both your conversion rate and revenue will increase.

Give heybooster a chance to get you all the data you want fast!


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