Fix Discrepancies Between Shopify And Google Analytics

4 min read
Bugrahan Saka
Mar 25, 2022

Have you seen any discrepancy between your Shopify and Google Analytics until today? And did questions start to nudge your mind?

Like “Which metrics can I trust?” and a more important question: “How will I be able to fix this discrepancy?”

I can understand you. It's absolutely annoying. But don't worry! Fortunately, we've got heybooster!

heybooster is a fully free and automated solution for finding out discrepancies. Let's dig deeper!

You will find a wide range of packages n different verticals at heybooster when you sign up. For finding out any discrepancies, you can run the "Google Analytics Audit" package. Google Analytics audit report will be ready in a matter of minutes after you run the package. After you click the see results button, you will be taken to a page that shows you a tailored analysis of all the issues faced by your Google Analytics setup. In the case of Google Analytics, heybooster automatically identifies all problems and prioritizes them based on the level of urgency, as well as provides answers for fixing the problem.

In addition, you do not have to check for discrepancies continuously. heybooster is a free tool that allows you to get notifications of metrics directly in your Slack channel or via email, which saves you time. You can also choose how often you would like to receive notifications; daily, weekly, or when anything important changes.

Join heybooster and start finding out discrepancies between your Shopify and Google Analytics!

And besides finding out the discrepancies if you want to get some tips to improve your Shopify store's performance here's another article from us: 6 Things to Do If Your Shopify Traffic Is High but There’re No Sales

What causes the discrepancy between Shopify and Google Analytics?        

Discrepancies between Google Analytics and Shopify may be due to the difference in how these two analytics platforms work. Google Analytics is a website traffic tracking tool that can track all sorts of data about visitor behaviour on your site. On the other hand, Shopify is an eCommerce platform that mainly tracks the number of sales and conversions.Google Analytics can track a wide range of data including page views, bounce rate and more while Shopify tracks sales, revenue and conversion rates. The discrepancy may be due to this difference in functionality.Some common causes of discrepancy between Shopify and Google Analytics;- Shopify Apps for Subscriptions, Upsells, and Checkout.

  • Limitations in iOS 14.5 Safari
  • The Pages Are Not Fully Loaded By Visitors
  • Consent of the User (GDPR - CCPA)

How to solve the discrepancy between Shopify and Google Analytics problems?        

Even if everything is set up correctly, your Shopify store is constantly changing. Even the smallest design updates can cause a discrepancy between the Shopify data and Google Analytics data that can issues.In order to ensure data accuracy on a daily basis you can hire someone to do it or you can use heybooster to perform the checks and guide you accordingly. heybooster controls over 30 different points about your data quality & analytics integration and gives you a report that highlights the problems and successes and alerts you before the tiny measurement problem becomes a meeting topic.heybooster controls over 30 different points about your data quality & analytics integration and gives you a report that highlights the problems and successes.            

What is the best way of detecting discrepancies between Google Analytics and Shopify?        

Using heybooster is a great way to detect discrepancies between Google Analytics and Shopify. heybooster provides your data accuracy on a fully automated and daily basis. heybooster automates all the tasks you need to do manually. It automatically detects all discrepancies in Google and Shopify analytics, prioritizes them according to urgency and offers you specific optimization suggestions.        



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