An eCommerce analytics audit is an efficient way to measure correctly the performance of your eCommerce store and take necessary steps to optimize its effectiveness. An eCommerce Analytics Audit helps you find out the broken points in your eCommerce Website's Google Analytics account by analyzing the setup of your Google Analytics. It helps you identify places where you should fix in your Google Analytics. This article will explain what an Google Analytics audit for eCommerce is, why you should perform one, and how to do it effectively.
You track a lot of metrics like conversion rate, product page performance or cart abandonment etc. That’s great but are you sure about the accuracy of your metrics on Google analytics? Sorry, but I got bad news. 90% of Google Analytics setup breaks in every six months because your website is constantly changing and your Google Analytics setup has to fit with these changes.
Tracking and improving anomalies on your Google Analytics setup actually is not so easy. Known solution is getting a consultation or hiring someone for auditing your Google Analytics set-up.
Unfortunately, these are not cost-effective or scalable.
Don't worry, heybooster is here to help!
You can use Heybooster to detect anomalies in the configuration of your Google Analytics and get answers on how you can improve all issues that are currently in your Google Analytics setup.
Google Analytics audit package can be run with just one click, enabling you to detect anomalies and gain actionable insight into what can be done in order to fix this.
Why is performing an Google Analytics audit for eCommerce businesses important?
An eCommerce Analytics Audit helps you gain a better understanding of the current state of your Ecommerce store and find out the broken points in your Ecommerce Website's Google Analytics account. This can help you identify places where you should fix in your Google Analytics, and thus, improve the ROI on your marketing efforts. This audit will also help you get a clear idea of the Ecommerce KPIs that you should focus on. For example, if you notice that the 'Average Order Value' metric is less than what it was previously, you may have to focus on increasing the average order value through various sales and marketing strategies. This audit can help you identify other areas where you can improve, such as your 'Conversion Rate' or 'Revenue per Visitor'. Understanding the current state of your Ecommerce store will also help you strategize future growth plans.
What are the process of Google Analytics audit for eCommerce businesses?
It is important to understand what all constitutes an eCommerce Google Analytics audit. An audit is not just a thorough review of your Google Analytics account. It is a complete analysis of all the metrics and data points in your account. The audit process starts with an assessment of your current Google Analytics implementation. This audit should include reviewing the tracking code implementation, profile, goals, and the eCommerce data in Google Analytics. This audit will help you identify any issues or broken points in your current Google Analytics account. After that, you will identify the gaps in your Ecommerce store’s performance through the various Google Analytics metrics. And finally, you will come up with strategies to improve the performance of your eCommerce store. Now let’s break down these steps in more detail.
How to perform an Google Analytics audit for eCommerce Websites?
With the following steps, you can perform an audit for your Ecommerce store’s Google Analytics account. Let’s start by understanding what all constitutes an Ecommerce Google Analytics audit. An audit is not just a thorough review of your Google Analytics account. It is a complete analysis of all the metrics and data points in your account. The audit process starts with an assessment of your current Google Analytics implementation. This audit should include reviewing the tracking code implementation, profile, goals, and the eCommerce data in Google Analytics. This audit will help you identify any issues or broken points in your current Google Analytics account. After that, you will identify the gaps in your Ecommerce store’s performance through the various Google Analytics metrics. And finally, you will come up with strategies to improve the performance of your eCommerce store. Now let’s break down these steps in more detail.
Things to look for during your eCommerce Google Analytics audit?
There are a few things that you should look for during your eCommerce Google Analytics audit. First, make sure that you have the eCommerce tracking implemented on your Website. You should also make sure that the Ecommerce tracking is not broken at any point. Second, make sure that the eCommerce data is being collected in your Google Analytics account. Third, check if the Ecommerce data is being reported correctly in your Google Analytics account. And last but not the least, check if the 'Revenue' or 'Sales' metric is also being reported correctly in your Google Analytics account. If you find any of these issues in your current Google Analytics account, you should take the necessary steps to fix them. This can help you improve the performance of your eCommerce store.
