Today is the first day of the new week. Most of the marketing managers spent plenty of time checking their reports and scheduled a meeting with their team or their agency. It sounds OK, but why would they need to meet with the team to discuss the metrics chances?
Because they don’t feel confident when they look at the Analytics or Data Studio reports. These reports mostly provide data but marketing managers need to get the answer of their why questions. They need actionable insights rather than reporting!
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