Charu Mitra Dubey

We all know how crucial is data when it comes to running a business. Huge volumes of data are curated and analyzed to get actionable insights for today’s consumers. However, the process of pulling out data from various sources and getting meaningful insights from it isn’t easy if you don’t use the right business intelligence tools.

Tracking and analyzing performance is crucial for any eCommerce business. After all, how are you going to know what to optimize if you don’t know what’s working and what isn’t? This is why companies create reports. Companies collect all the data, put it in docs or sheets, and generate monthly, quarterly, or yearly reports.