When creating your eCommerce business marketing strategy, are you just trying to make underperforming products better? If your answer is yes, we can say that you are making a big mistake.
The world of eCommerce has a system where you have to make a difference and create new plans by approaching the strategies that everyone implements from different angles. When we say that, you should not think of creating completely different strategies. In fact, there are some very simple methods you can do to improve your overall business marketing performance. One of the most important of these is to track the performance of your products and to create new plans according to the results obtained.
One of the mistakes many eCommerce marketing teams make is to focus on low-performing products, by putting products that are already performing well into the background. This situation causes your products to not stand out enough, which will bring you much better returns. Therefore, your products cannot reach their real potential and can only achieve a certain degree of success.
However, it will be beneficial for you in many ways to identify products with many views and high add-to-cart rates and to promote these products in Google Ads.
In this article, we will talk about the importance of finding high-potential products and how to detect these products. Let's jump in!
Why Is It Crucial for Your eCommerce Business to Detect Products with High Potential?
Of course, it's a smart move to detect and strategize for products that don't perform as you expect and don't get enough conversions. However, focusing only on these products and trying to make them well-performing products may be insufficient after a point. That's why it's important to find products that are already performing well and will deliver great results for you when promoted in Google Ads with different strategies. You can gain many benefits by detecting these products.
Let's see what these important points are!
1) These Products Are Already Attracting Attention!
While creating your business marketing strategy, the most important goal is to promote products that fit the search intents of users and that may be of interest to them. Therefore, it is necessary to highlight the right products by doing detailed research. But for high-potential products, you can set this process aside altogether. Because the reason why we call these products high-potential is that these products are already viewed by users and added to the cart. Thus, you can increase the number of potential customers and indirectly your conversion rate by promoting products that are already interesting in Google Ads.
2) You Can Keep Your Google Ads Cost to a Minimum
Normally, when you promote a product in Google Ads, your advertising cost may rise to high rates because users do not provide enough interaction and conversions. That's why you need to regularly track the cost of your products. In fact, sometimes the products that you think will perform very well may disappoint you by not showing the desired performance. However, you can increase the rate of success by promoting high-potential products in Google Ads. Because you know these products attract users and have a high rate of converting leads into actual customers! In this way, you can increase the interaction of users with your products by highlighting the winner products.
3) You Can Indirectly Improve Your Organic Performance!
Products that match their search intent and interest them always have higher authority in the eyes of users. If the products you promote with Google Ads fit their search intents and a successful purchase process occurs, they can conduct searches focused directly on your website in the future. Moreover, when they see your website on the SERP, they can organically repeat the purchase they made through Google Ads, relying on the credibility you created in them. This increases your organic performance and doubles your visibility and credibility.
4)You Can Save time!
Editing a seasonal product feed can often take a long time and choosing the right strategy can be stressful. When editing this feed, you should do a separate review for the best-performing products. Therefore, it will be very useful for you to have a ready list of these products. So, you can create a feed dedicated to the best products and pay special attention to them. In other words, you both save time and do not need to make deep analyzes.
How to Detect Products with High Potential but Have No Ads
In order to detect these products, you will either spend hours in front of the screen and try to achieve this manually, or you will get help from a tool that will do this for you completely automatically. Let's focus on the second option, considering that you are not crazy enough to choose the first option😊
In the eCommerce world, you need to access all the data quickly and create new strategies based on this data. Otherwise, you will miss the points that can be a problem for you in the long run. That's why you need a tool that will both automatically gather this data and send you an alert to be aware of the changes. Yes, we are talking about heybooster😊
With just a few clicks, heybooster quickly brings you the data you want and allows you to focus on the missing points. Moreover, it notifies you of changes in the data with the option to send alerts on a daily, weekly, and monthly basis.
Then let's see how you can easily get this information from heybooster!
1) The first thing you need to do to find high-potential products with heybooster is to register!
2) In the second step, click on the Integrations title on the left and connect the data sources and heybooster.
3) In the third step, click on Insight Categories and run the Product Performance package.
4) Click on The most popular products are not displayed on Google Ads insight from the page that opens.
And that's it, now the data you want is in front of you. If you wish, you can be notified when there is any change in the data by clicking on the Set a Notification option, so you can keep control.
To summarize, focusing only on low-performing products in order to increase your business marketing performance will cause your products not to show their true potential. Because by promoting products that are already performing well in Google Ads, you can get good returns in many ways.
To unlock this potential and create stronger strategies, heybooster is ready to go on this exciting journey with you.