Real World Examples
Check out Real-World Use Cases
A sudden drop in bounce rate
Bounce rate is one of the vulnerable metrics that effects by small changes. heybooster alert you if it is broken and unexpectedly low.
GDPR Compliant
Control your analytics data if it is GDPR compliant or not.
Activating Remarketing Lists
You will waste most of your marketing budget if you do not activate remarketing lists. heybooster controls the remarketing lists for you.
Event Tracking Stopped
heybooster keeps track of event data and alerts you if one of the events drops drastically or stops.
Correct Channel Grouping
Default channel grouping may break just a new traffic channel arises, spoiling all your reporting. heybooster control “other” channel and let you know if a new critical channel shows up.
Not Set Landing Pages
It may appear due to a variety of reasons, creating an unclear data picture for marketers.
Currency Setup
Setting Google Analytics currency incorrectly can create friction in your reports as well. heybooster warn you if suspicious data is seen.
Enabling Enhanced eCommerce
Even if you complete the development process, detailed eCommerce data will not appear without this setup. That’s why it is a critical point in heybooster Google Analytics Audit.
Google Ads Account Linking
If running Google Ads campaigns, is the Ads account linked with Google Analytics?
Key Points
How it works
Google Analytics Audit Checklist
heybooster have a checklist that includes more than 30 different points and updates with your feedback.
Repeat it Daily
The audit is repeated every day, and control if any changes arise.
Send Notification for the Changes
If the change is detected, heybooster sends the notification to the person who set it up.
FAQ
More About KPI Tracking & Prediction
Is this audit created only for Google Universal Analytics (GA3) or Does it include GA4 as well?
Currently, heybooster Google Analytics Audit is only for GA3. However, we will launch the audit for GA4 when we integrate with GA4 in Q2/2022.
Why do you need a Google Analytics Audit daily?
To ensure the data quality, you need to control analytics every day, as even a third party implementation you did for completely unrelated purposes may affect your Google Analytics.
Who should use Google Analytics Audit?
Anyone who decided based on Google Analytics data should use Google analytics audit and moreover activate its notification so they can let know about the changes that affect their decision. It is mostly used by web analysts, digital marketing specialists and eCommerce marketing managers, and of course account managers in agencies.
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