Uncover the Most Important Google Analytics 4 Reports to Master Your Website's Performance

Analytics
9 min read
İsmail Atasoy
May 12, 2023

In this article

Are you ready to unlock the power of data and gain valuable insights into your website's performance? heybooster is ready to create the most important reports you should have in Google Analytics 4!

In this guide, we'll explore the must-have reports that every analytics-savvy marketer or business owner should know about. So, grab a cup of coffee, sit back, and let's dive into the world of most important Google Analytics 4 reports!

Website traffic report

Do you know why website traffic reports matter? They give you insights on who your site visitors are, where they come from, and how they behave on your website. Let's dive in!

  1. Understand your customers 

Metrics like bounce rate and session duration help you understand user behaviour. A high bounce rate and short session duration indicate that your website content isn't appealing or relevant to users. 

  1. Track traffic sources

Direct traffic, referral traffic, and search traffic are the three main traffic sources you should track. By analyzing them, you'll get clues on which marketing strategies work best and generate more traffic.

  1. Improve your website 

Website traffic reports identify areas that need improvement. For example, if your checkout page has a high impression and click rate but conversion are not satisfying, you may need to create more clear CTA sentences and lead the user. With new plans, you can prevent potential customers from leaving without making a purchase.

heybooster is all you need to get this report! heybooster prepares your website traffic report automatically. Thus, you get rid of the complex system in Google Analytics 4.

metin, ekran görüntüsü, yazılım, işletim sistemi içeren bir resimAçıklama otomatik olarak oluşturuldu

As you can see in the image, heybooster analyzes your website traffic and evaluates performance according to different metrics. Moreover, it notifies you when there are sudden changes in traffic from any source. So you never lose control!

Learn all the details about website traffic report in Google Analytics 4!

Keywords report

It is very critical to regularly monitor the performance of the keywords you are visible on Google. Improvements to these keywords will increase your Google authority and boost your keyword position. For this reason, keywords reports are among the best Google Analytics 4 reports.

Let's see what some of these reports are!

Newly ranked keywords

heybooster's keyword insight is a powerful tool that can help you identify potential keyword opportunities. By ranking the keywords based on their impressions, you can quickly find the ones that have the most potential.

With Heybooster's keyword insight, you can easily see which keywords have received more than 100 impressions in the last 30 days. This data can help you determine which keywords you should focus on when creating new content.

metin, ekran görüntüsü, yazılım, sayı, numara içeren bir resimAçıklama otomatik olarak oluşturuldu

By identifying these potential keyword opportunities, you can improve your website's SEO performance and attract more visitors. With heybooster's keyword insight, you can stay ahead of the competition and achieve your digital marketing goals.

Now learn all the details about newly ranked keywords report!

First page keywords

Ranking on the first page of Google for targeted keywords is crucial for organic growth. It can increase brand awareness, consumer engagement, and conversion rates. Once you find the first page keywords, optimizing your content and website for those keywords can increase your chances of ranking higher and generating more traffic.

metin, ekran görüntüsü, yazılım, işletim sistemi içeren bir resimAçıklama otomatik olarak oluşturuldu

Moreover, finding first page keywords can reveal potential opportunities for content production and improvement. By discovering relevant or comparable keywords that are appearing on Google's first page, you can produce new content or enhance current content to improve visibility and traffic.

Keywords improving in ranking

Improving the ranking of your website's keywords can significantly impact your online presence and business success. By optimizing your website's content and targeting the right keywords, you can increase your website's visibility on search engines, which can ultimately lead to more organic traffic.

Furthermore, identifying which keywords are improving in ranking can provide valuable insights into what is working well in your SEO strategy. By analyzing the content, website structure, and other factors that contribute to the success of those keywords, you can apply those same tactics to other areas of your website that may need improvement.

metin, ekran görüntüsü, sayı, numara, yazılım içeren bir resimAçıklama otomatik olarak oluşturuldu

In this way, tracking keywords that are improving in ranking can help you optimize your website's overall SEO performance and achieve long-term success.

With this report, you can easily identify the keywords that contribute to your visibility on Google and create new strategies.

Get your keywords ranking report now!

Page Speed Report

According to Google, over half of all website visits are abandoned if a page takes more than 3 seconds to load. Yikes! Slow load times not only lead to frustrated users, but they can also hurt your website's search engine rankings and overall performance. So, if you want to keep your website visitors happy and coming back for more, make sure your site loads lightning-fast!

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heybooster, 24/7 websitenizin load time’ınızı ölçer ve aksiyon almanız gereken kritik değişimlerde size bildirim gönderir. Böylece tamamen otomatik olarak web sitenizdeki hız değişimini takip edebilirsiniz. 

Check out the details on the relationship between page speed and conversion rate!

Product performance report

Products with high sales potential

High potential products are those that align with consumers' search intents and have a strong appeal to them. If your offerings fail to meet these needs, they may have little sales potential. heybooster's "Products with high sales potential" insight can help you determine if your products have great potential. It ranks your products based on their performance on specific metrics and assigns a total score for each product. 

metin, ekran görüntüsü, yazılım, sayı, numara içeren bir resimAçıklama otomatik olarak oluşturuldu

The metrics used to determine the sales potential of a product include product details view, add-to-cart rate, cart-to-detail rate, purchase, price, and revenue. heybooster generates this report automatically and provides a faster and simpler alternative to creating a product performance report in Google Analytics 4.

Find out your high-potential products now!

High add to cart but low purchase

Buying something online should be simple, but it's actually quite complicated! Even the tiniest problem can make users abandon their shopping carts and leave your website. That's why it's important to figure out which products people are interested in but not buying. 

If lots of users add something to their cart but don't follow through, it might be because they're having trouble or not finding exactly what they're looking for.

metin, ekran görüntüsü, diyagram, öykü gelişim çizgisi; kumpas; grafiğini çıkarma içeren bir resimAçıklama otomatik olarak oluşturuldu

With our report, you can see which items are popular but not selling well, and then take steps to fix the issue. Plus, unlike Google Analytics 4, our report is super easy to use, and you can get it in just a few seconds!

Check our guide to reduce high cart abandonment rate!

Best-selling products

It's important to identify which of your products are selling the most. Not only does this help you understand what your customers are into and what they're looking for, but it can also give you insight into their behaviour.

metin, ekran görüntüsü, yazılım, sayı, numara içeren bir resimAçıklama otomatik olarak oluşturuldu

When you figure out which products are the most popular, you can adjust your pricing strategy to make sure you're maximizing profits while still keeping your customers happy. And, you'll know which products to focus your advertising budget on - this can help get more eyes on your best-selling items and drive even more sales!

Find out how to get your Google Analytics 4 sales performance report now!

Transaction report

If you're running a business, it's essential to keep an eye on your financial transactions. That's because they offer valuable insights that can help you make informed decisions and improve your company's performance.

Transaction reports provide a detailed record of all financial transactions, including sales, purchases, payments, receipts, and transfers. By analyzing this data, you can identify areas where changes are needed and take action to improve your business. For example, you may need to adjust your marketing strategies or pricing if your sales are lower than expected.

Cost Analysis report

A cost analysis could be the key to increasing your profitability. By taking a closer look at your expenses, you can identify areas where you can cut back on costs and invest your resources more wisely for maximum returns.

Analyzing your costs can help you determine which products are the most profitable, so you can focus on offering the ones with the highest margins. With this knowledge, you can make informed decisions about your product offerings and pricing strategies to boost your revenue.

metin, ekran görüntüsü, yazılım, işletim sistemi içeren bir resimAçıklama otomatik olarak oluşturuldu

In addition, understanding the costs associated with your marketing and advertising campaigns can help you identify which initiatives are producing the best results. By allocating your budget more effectively, you can get the most out of your marketing efforts and increase your sales.

Learn the details about cost analysis report!

Bid adjustment report

As an online advertiser, you know that getting the most out of your advertising budget is crucial. That's why bid adjustment reports are such a powerful tool for maximizing your return on investment (ROI). 

By providing data on how different targeting options affect the performance of your ads, bid adjustment reports enable you to adjust your bids for different options, such as location, device, and time of day. 

This means you can ensure you're only paying for clicks that are most likely to result in conversions, saving you money and driving better results for your business.

metin, ekran görüntüsü, yazılım, sayı, numara içeren bir resimAçıklama otomatik olarak oluşturuldu

So, if you're ready to take your online advertising to the next level, it's time to discover the power of bid adjustment reports!

Landing page report

By analyzing the performance of your landing pages, you can identify areas for improvement and make the necessary changes to boost your conversion rates.

A landing page report provides valuable data on how visitors interact with your landing pages, including bounce rates, time on page, and click-through rates. By analyzing this data, you can determine which elements of your landing pages are working well and which ones could use some tweaks.

With this information, you can make informed decisions about how to optimize your landing pages for maximum impact. By improving the user experience and making it easier for visitors to take action, you can increase your conversion rates and ultimately, your revenue.

metin, ekran görüntüsü, yazılım, öykü gelişim çizgisi; kumpas; grafiğini çıkarma içeren bir resimAçıklama otomatik olarak oluşturuldu

Let’s find out how to get landing page reports in Google Analytics 4!

Assisted Conversion

Tracking assisted conversions helps you understand the journey users take before making a final conversion. This information can reveal strengths and areas for improvement in that path. By comparing different ad campaigns, you can also identify which ones are attracting and benefiting users the most. 

If a campaign generates more assisted conversions than others, increasing its budget can boost the final conversion rate. Don't miss out on these valuable insights that can lead to greater success in your advertising efforts!

Learn how to get assisted conversion reports in Google Analytics 4!

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