The Most Common Issues That Prevent Your Google Ads from Running (with Solutions)

Google Ads
6 min read
İsmail Atasoy
Apr 22, 2023

Google Ads is a powerful advertising platform that can help you reach you target audience and drive conversions. However, if your Google ads are not running or not spending, it can be frustrating and costly. In this guide, we'll provide you with step-by-step  tips to help you resolve these issues and improve the performance of your Google Ads campaigns.

Top Reasons Google Ads Don't Run or Spend

Before we dive into the solving steps, let's take a look at some common issues that can prevent your Google Ads from running or not spending.

Common Issues Description
Billing Issues If your billing information is incorrect or outdated, your Google Ads may not run or stop running.
Campaign Budget Settings Your campaign budget may be set too low or the ad delivery method may not be set up properly.
Ad Approval Status Your ads may not be approved by Google due to policy violations or issues with ad content.
Keyword Quality Score If your keywords have low quality scores, your ads may not show up in relevant search results.
Low Search Volume If your keywords have low search volumes, your ads may not receive enough impressions or clicks.

Billing Issues

One of the most common reasons for Google Ads not running or not spending is billing issues. Here are some steps you can take to resolve billing issues:

  • Check your billing information to ensure it is up to date and accurate.
  • Contact Google Ads support to resolve any billing issues or discrepancies.
  • Consider setting up automatic payments to avoid future billing issues.

Campaign Budget Settings

If your Google Ads are not spending, it may be due to your campaign budget settings. Here are some tips to adjust your campaign budget settings:

  • Review your campaign budget and adjust it as needed.
  • Check your campaign delivery method and adjust it to "accelerated" to help your ads spend faster.
  • Consider adjusting your bidding strategy to increase your ad spend.

Ad Approval Status

Another reason for Google Ads not running is ad approval status. Here are some steps you can take to resolve ad approval issues:

  • Check your ad approval status in Google Ads.
  • Review your ad content and ensure it complies with Google Ads policies.
  • Edit your ads and resubmit them for approval.

Keyword Quality Score

Keyword quality score can impact your ad performance and ad spend. Here are some tips to improve your keyword quality score:

  • Review your keyword list and remove low-performing keywords.
  • Improve your landing page experience to increase your keyword quality score.
  • Use keyword match types to target your desired audience and improve your ad relevance.

Low Search Volume

Low search volume is another issue that can prevent your Google Ads from running. Here are some tips to address low search volume:

  • Review your keyword list and add more relevant keywords.
  • Expand your geographic targeting to reach a larger audience.
  • Consider testing different ad formats to reach your target audience.

Solutions for Google Ads campaigns that do not spend

In this section, we'll cover some steps you can take if your Google ads are still not spending after addressing the common issues mentioned in the first section.

Here are some additional tips to handle the problems in your Google ads:

No. Steps Check
1 Check Your Ad Settings
2 Review Your Targeting Options
3 Analyze Your Competitors' Ads
4 Experiment With Ad Formats
5 Monitor Your Analytics Data

Check Your Ad Settings

  • Ensure you have selected the appropriate ad formats, ad networks, and ad placements.
  • Check your bidding strategy and adjust it as needed.
  • Review your ad rotation settings and ensure that your ads are being displayed evenly.

Review Your Targeting Options

  • Make sure you are targeting the right audience and geographic locations.
  • Use demographic targeting and device targeting to reach your desired audience.
  • Consider testing different targeting options to see which ones perform best for your campaign.

Analyze Your Competitors' Ads

  • Take a look at your competitors' ad copy, targeting, and landing pages.
  • Identify what they're doing well and how you can improve your own ads.
  • Use tools like SpyFu or SEMrush to gather competitive intelligence.

Experiment with Ad Formats

  • Consider testing different ad formats like video ads, display ads, or responsive ads.
  • Use A/B testing to determine which ad format performs best for your campaign.

Monitor Your Analytics Data

  • Use tools like Google Analytics to track your ad performance and identify any issues.
  • Analyze your conversion rates, click-through rates, and other metrics to determine if your ads are effective.

How heybooster Can Help You with Google Ads

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⚡️To quickly promote the Pmax campaign specific to these products, they created a separate Pmax campaign and the purchases of the products increased by 50%.

heybooster monitors the performance of your ad campaigns 24/7 for you. It sends you instant notification when there is any sudden change in your data. In this way, you can fully automatically analyze your Google Ads performance and make the necessary improvements.


Google Ads can be a valuable tool for you to reach your target audience and drive conversions. However, if your ads are not running or not spending, it can be frustrating and costly. 

By following the troubleshooting steps outlined in this guide, you can resolve common issues and improve the performance of your Google Ads campaigns.

 Remember to regularly monitor your analytics data and experiment with different ad formats and targeting options to optimize your ad performance.

Now join heybooster and get your Google Ads performance report!


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