In today's competitive digital landscape, optimizing conversion rates is crucial for the success of your eCommerce business.
Harnessing the power of AI-driven insights can provide you with a significant advantage.
By delving into the realm of artificial intelligence, you can uncover valuable data and gain a deeper understanding of your customers' behavior.
I will explore how to leverage AI-driven insights to optimize your conversion rates effectively.
Let's examine the customer's perspective in the physical world. If you don't provide guidance, they enter the store and look at the products, and fewer of them find something interesting, with most leaving without purchasing anything.
We optimize to improve the experience by greeting them when they enter, offering help when needed, and designing the checkout area. We also design loyalty programs and provide valuable rewards and incentives to enhance customer satisfaction and retention. That's how the shopping experience evolves and closes more sales.
The same principles apply to eCommerce stores. You can't greet each visitor, as it's intrusive, but you can help them find products based on their interests.
To do this seamlessly, you need insights such as where users come from and how quickly they can discover exciting products.
Here are some of my favorite insights that will be useful for optimizing the conversion rates.
1. What is the bottleneck affecting your product's performance?"
Many companies promote products with low stock, poor price-to-performance ratios, or even out-of-season items without realizing it. Users who struggle to find appealing products while browsing are reluctant to return later. Consider your own experience; the stores you visit most often are the ones with the easiest browsing experience, right?
2. Which product pages load slowly?
Your website has dozens of products, but the homepage and product listing pages are often monitored for loading times. However, most problems occur on the product page due to factors like improper image sizes, numerous images, or JavaScript codes for extensions that increase loading time by 10 seconds. You might miss out on potential users if you don't monitor all your pages.
Imagine waiting 10 seconds to see a product in today's fast-paced digital world. With YouTube short videos limited to 60 seconds, making users wait 10 seconds is challenging, and their attention will likely wane. You'll need to enable users to browse products as quickly as possible.
3. Where does your audience come from, and what did they do before visiting your website?
If they discovered you through a Google search, it's perfect timing, as they actively seek your product. However, it's terrible timing if they were reading the news and accidentally clicked the ad to visit your store.
For instance, discussing children's tablet usage habits is unnecessary. You've probably noticed ads in tablet games as well. Could your ads appear in ad spaces where children play? Unfortunately, many companies unknowingly advertise children's games or unrelated YouTube channels. Uninterested users leave the page immediately, causing unnecessary ad spending.
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