Is your Google Analytics accrue today?

Shopify
2 min read
Şahin Seçil
Dec 17, 2020

Before jumping into the advanced analysis, let’s focus on improving your data quality to ensure the metrics rely on relevant, accurate, and actionable. Don’t make critical business decisions based on broken insufficient data.

Takeaway: Google Analytics setup is broken at least once a month. It’s so usual. Your website is continually changing. Don’t forget to check Google Analytics’ confirmation regularly.

Enter a caption for this image (optional)

‌The most common three issues that you should fix it immediately.

‌1. GDPR compliant: Personal information like email, phone number, name are not allowed to be collected in Google Analytics. In some cases, the user info can be stored on the URL. If it happens, you can filter by using Search & Replace filters.
2. Payment referral: If you are using an external payment gateway, your customer redirects back after payment success, and Google Analytics starts a new session. This cause to loss of the original traffic sources, which brought you transactions. You should exclude the referral traffic.
3. Session click discrepancy: The number of clicks you drive from your digital ads will not match the number of sessions you track via website analytics. Understanding this relationship between clicks and website sessions will give you a better view of campaign performance and the digital advertising landscape as a whole. Details

P.S. Over 1000 people already joined the challenge to make sense of their marketing data. If you want to get specific insight for your accounts, just reply and writing down your needs, thoughts in an informal way, and let us make it happen. We’re here to grow up!

Up next: We’ll check your Google Ads audit to cost-saving, revenue growth opportunities, and boost your ROAS.

Who we are: We got awarded for the Best Use of Data in the European Search Awards

‌We are ❤️ digging through data to get answers to marketing questions. Please say hey! on Linkedin, and lets surf in the data ocean together 🏄💨

‌Until next time,

‌For the love of data

Latest

From the blog

The latest industry news, interviews, technologies, and resources.
Shopify
9 min read

6 Things to Do If Your Shopify Traffic Is High but There’re No Sales

When everything is going well but your low Shopify conversion rate is standing in front of you like a Middle-earth monster . You are not alone! Even the biggest eCommerce brands face this monster from time to time. However, what helps them to successfully defeat this boss is their magical swords, strongest shields, and dark magic, as well as their marketing team that knows very well how to get out of this situation.
Shopify
9 min read

What Should You Do When Visitors Add Products to Cart on Shopify but Don’t Buy

Imagine you run a restaurant and the restaurant is full of customers. Everyone asks for a menu, looks at the delicious food. Sounds great, doesn't it? Here come the pennies. But then most of the customers get up and leave. And that's exactly what happens when customers don't complete the checkout process after adding items to the cart.

Get Top landing pages by session

You don't need worry about performance changes or missing opportunities, in one email, heybooster Google Analytics Weekly Report summarizes all.